The biggest enemies to product growth are strong opinions that lack data to prove they’re valid.
It’s hard to keep the focus in roadmap development on product success. There are a lot of opinions, ideas and possible improvements laying around.
Deciding on what (not) to do next is the single most important thing and requires you to have a good overview of your current growth.
We discussed previously that you need to have the right product analytics in place
. But that’s only the first part. I know it sounds dull, but you need to do something called Growth Accounting.
It’s a (mostly spreadsheet-based) overview of whether your product is growing and in which areas. Specifically it focusses on your new, churned and retained users and where they are coming from. If you need help on this, read this article: