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Taking Growth Too Far 🧐- The Growth Weekly - Issue #13

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The Growth Grind

March 4 · Issue #13 · View online

Your update on Growth news! 🚀


Hi you! 👋🏻
It wasn’t a great week for fast-growing digital products. From time to time, some dark stories reach the surface. If you haven’t heard about Revolut and Cognizant this week, check the articles below. 😕
But let’s not generalize this all too much. In the end:
‘The reason for the bad is so there’d be such thing as good.’ - John Frusciante
I’ve included three very cool articles on businesses that have showcased great growth strategies over the years. 📈
I hope you enjoy this issue!
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Taking Growth Too Far 🧐
Growth is important. I dedicate a lot of my time on growing products, businesses and people, including myself. It’s something I enjoy and gives me a sense of meaning.
But there is a limit. You could call it ‘human cost’, but I think it is an alienation of ‘causing people harm’.
I do realize that there are always different sides to the story, but there’s nothing much that can justify what Revolut and Cognizant are doing in these matters.
1.
Lately some (former) employees of the fin-tech unicorn Revolut have opened up about the harsh conditions under which they had to work.
Revolut insiders reveal the human cost of a fintech unicorn's wild rise | WIRED UK Revolut insiders reveal the human cost of a fintech unicorn's wild rise | WIRED UK
2.
Ever wondered who the moderators are that review the content you flagged on Facebook? The Verge has written a very frightening piece on the traumatic work experiences reported at Cognizant.
The secret lives of Facebook moderators in America - The Verge The secret lives of Facebook moderators in America - The Verge
3.
While there’s no direct harm to people here, it’s always interesting to read about Facebook’s relationship to video within the advertising space. Now they’ve convinced every advertiser that video is the future, they need to create more engagement so they can sell it back to them.
2008’s housing bubble, anyone?
Facebook’s Video Player Isn’t Designed for You – OneZero Facebook’s Video Player Isn’t Designed for You – OneZero
Leading By Example 👍🏻
4.
“How do you balance your priorities, choose between ideas, implement a winner, or even know when to cut your losses and move on?”
Wistia reveals their approach and most important docs used during A/B-testing. It’s very similar to how we do things at In The Pocket as well. 👊🏻
Inside Growth at Wistia: The Process Behind Our A/B Tests - Wistia Blog Inside Growth at Wistia: The Process Behind Our A/B Tests - Wistia Blog
5.
E-commerce fashion is a hard business and you need a very clear selling point to make it in the marketplace. ASOS noticed that warehouse efficiency was their best bet.
How ASOS uses warehouse technology to differentiate their brand - Upsell How ASOS uses warehouse technology to differentiate their brand - Upsell
6.
Do you use e-mail marketing for onboarding or upselling your users? Then you should definitely read this teardown of Zapier’s e-mails.
Zapier Email Marketing Teardown – Onboarding & Upsell Email Review Zapier Email Marketing Teardown – Onboarding & Upsell Email Review
Podcasts Of The Week 🎧
Sorry, I couldn’t pick between these two. The first one is about the influence Airbnb had on the housing market in New Orleans. The second one is about open sourcing a product.
"#897: New Orleans Vs. Airbnb" from Planet Money by NPR on Apple Podcasts
"Back to Words: Getting Past Clutter Online" from Track Changes by Postlight on Apple Podcasts
Let me know what you think!
So, what do you think, did you enjoy the issue? Then leave a thumbs up below!
Do you have any suggestions? Send me a reply. 📩
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