The Growth Grind

By Maarten Van den Bossche

📚My 5 Favorite Books on Growth Strategy - The Growth Weekly - Issue #9





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The Growth Grind

February 4 · Issue #9 · View online

Your update on Growth news! 🚀

Do you like reading? 📚
I do! And I wanted to share my favorite books about Growth Strategy that inspired me.
Tell me about your favorite books! On product management, growth, analytics… whatever. I’m curious!

My favorite books of all time.
My favorite books of all time.
Hacking Growth - Sean Ellis & Morgan Brown
The absolute classic on the process of growth hacking. If you haven’t read anything on the topic, you should start with this one. Analyse, Ideate, Prioritize, Test and repeat.
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis
Sprint - Jake Knapp & John Zeratsky
Sprint thought me everything on problem-solving. The use of laser-pointed focus, rapid prototyping and user-testing have changed my vision on how to take on seemingly difficult problems.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp
Hooked - Nir Eyal
Habit-forming is one of the biggest topics within growing digital products. Everybody wants to be their users next big habit. Learning that there’s a method to that madness is very eye-opening.
Hooked: How to Build Habit-Forming Products by Nir Eyal
Thinking, Fast and Slow - Daniel Kahneman
I’ve always been fascinated with evolutionary psychology. This book from Kahneman is the most in-depth book on the subject of how our brain makes us think.
Thinking, Fast and Slow by Daniel Kahneman
Switch - Chip Heath & Dan Heath
Part of every Growth Strategy project is about cultural change. You have to get people in the right mindset and that’s a challenge not be taken up lightly. This book helps you find the way.
Switch: How to Change Things When Change Is Hard by Chip Heath
And you?
What are your favorite books? Whether they are about growth or not, let me know! 👨🏻‍💻
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