Targeting niches leading to early product success
Rather than aiming for random people, it’s crucial to define specific audiences that you suspect to find more value in your product. They will be more receptive for your product and if it works as expected be more likely to share it with like-minded people.
Aiming for people that have a bigger need for your product will deliver more value, increasing the chances of word of mouth.
Brain Balfour recently wrote a great article on this. It’s all about launching your product or feature to the right people, repeating the process to hit critical mass.