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Banking on Digital 📱- The Growth Weekly

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The Growth Grind

January 22 · Issue #17 · View online

Your update on Growth news! 🚀


Hi there 👋🏻
It has been a while since I’ve sent one of those. Bit ironic with it being called The Growth Weekly, isn’t it? 🤔
There’s a lot of new content being produced on (product) growth on a weekly basis. With this newsletter I’m trying to separate the wheat from the chaff, so you don’t have to. Sharing my hidden gems with you. 💎
I hope you enjoy it.
Let me know if you do or don’t.

Today’s newsletter contains
  • my take-aways from App Annie’s State of Mobile report,
  • the update you need on digital banks,
  • and a great Morning Brew design review.
State of Mobile 📱
App Annie launched its State of Mobile report, looking back on the last few years. Some interesting data in there. Some of my take-aways:
  • While the American (and probably Western European) markets are getting saturated when it comes to app downloads, Asia is still growing with China and India showing the lead. Global download growth seems to be slowing though.
  • Not slowing down at all? App Store Consumer Spend. With larger parts of Gen Z starting to earn (more) money, they don’t hold back when it comes to in-app subscriptions or spending money on mobile gaming. Following their attention? Advertiser money.
  • Fintech is growing a lot faster than classical banking apps, but the lack of user-base size in the comparison is a big one to keep in mind. Not topping the European charts? Digital banks like Revolut, N26, Monzo and Starling.
The State of Mobile in 2020: How to Win on Mobile - App Annie Content The State of Mobile in 2020: How to Win on Mobile - App Annie Content
Digital Banks 💳
Now we’re talking about digital banks, I’ve encountered a great analysis of how they are performing both as an industry and the biggest ones compared to each other.
  • All of them are still operating at a loss.
  • Revolut is topping the download and revenue charts, but is still not a UK bank, so cannot offer loans yet (probably will be after Brexit).
  • N26 has the most investor money for now.
  • Monzo is running low when it comes to total deposits volume.
  • Starling is taking the lean approach having fewest number of employees.
  • Hot prospects: Lunar (Nordics), Bunq (The Netherlands) and Cake (Belgium).
Digital banks Monzo, Revolut, Starling and N26 compared | Sifted Digital banks Monzo, Revolut, Starling and N26 compared | Sifted
Newsletter Design 📬
If you haven’t encountered the Growth.Design case studies yet, you really should check them out. They are nothing short of amazing. UX design for growth, well-researched and beautifully designed in a comic format.
This is their latest one on the Morning Brew newsletter:
The Real Reason Why Morning Brew Grew To 1.5 Million Subs In 5 Years The Real Reason Why Morning Brew Grew To 1.5 Million Subs In 5 Years
Let me know what you think!
If anything’s up, I’m here! Just hit reply.
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