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This Week in London Startups - Issue #32

This Week in London Startups - Issue #32
By London Startup Club • Issue #32 • View online
How educated are you about Web3 and NFTs?
I saw this post by Gary Vaynerchuk and it made me realise how un-educated I am on this. Yes, I’ve explored Open Sea many a time and nearly bought a few NFTs, read a few articles here & there but I’ve not dived in yet to form a better understanding of how I can prepared for what is coming.
If anyone in our community is passionate about educating others about Web3, NFT’s and the Metaverse we’d love to hear from you and give you the platform here or on our upcoming podcast series to share their knowledge as we all learn more about the future.
Aydan Al-Saad, Occasional Contributor & Founder @ London Startup Club

Founder Spotlight - Raising
This weeks Founder Spotlight is Paula Alcalde, Co-Founder of GreenBay
This weeks Founder Spotlight is Paula Alcalde, Co-Founder of GreenBay
Here is a note from Paula about GreenBay, the journey so far and the current fundraising plans plus how you can get involved:
“Hey everyone,
Great to e-meet you all!
My name is Paula and I am the co-founder of GreenBay, the one stop platform connecting consumers to plant-based products in the UK.
After switching to a plant-based diet a few years ago, both myself and my co-founder Anderson struggled to do our regular shopping, having to search for products in multiple places, not knowing where to start.
The vegan & plant-based movement has exploded in recent years, with a global £290bn market and flexitarians expected to make half of the British population by 2035 (over 35m people!). However, shopping plant-based is still uninspiring, time consuming and inconvenient. So, what are the options for people?
Vegan niche shops have limited offering and are perceived as unconventional to the regular consumer, while supermarkets have a sub-par and scattered range, lack of specialised knowledge and no access to new and independent brands.
Our mission at GreenBay is to make it easy, fun, and convenient for people to access thousands of new and innovative brands that are positively impacting the planet, all in one place, helping consumers reduce their environmental impact by 73%.
These are some of our milestones to date:
  • 1.7m revenue generated
  • Grown the team to 15 people
  • 500k+ products sold
  • 110k+ orders
  • 50k+ customers
  • 1k+ reviews (4.9/5)
  • 100k+ followers
  • 3x times award winning
  • Launched own range of plant-based meats
  • 100% bootstrapped
We have grown the company without any external investors to date, and we are now raising our first round to scale operations and secure a large market foothold, with investors joining the round from Google, Barclays, Credit Karma, Rokt among others. 
We are on a mission to become the leading lifestyle brand for plant-based living in the UK.
To learn more about us, you can see our Pitch Deck here.
If you have any questions or would like to jump on a call, you can reach me via email or LinkedIn.
Thank you and speak soon!  
If you are a founder looking at raising, hiring or just would like us to shine a spotlight on you then get in touch with the team or drop us a DM on LinkedIn.
Top News
Tech IPOs raised a record £6.6 billion in 2021, double 2020 figures
Zapp Raises $200 Million To Open New Front In Fast Delivery War
What’s behind the N26 employee exodus?
UK Founding Rounds
Kaido, a team-building platform for hybrid workforces, raises £400,000
Sylvera takes $32M to build trust in carbon offsetting ratings
Entain invests £40m in London hub to trial metaverse tech
GWI raises $180M Series B at $850M valuation for its market research SaaS – TechCrunch
UK fintech Everything aims to reinvent premium bonds with €2m raise
International Highlights
These are the biggest French startups according to the French government
App Radar lands €2 million to become European one-stop-shop for app marketing
Fever raises €200 million and joins the Spanish unicorn club
Estonia gets its sixth unicorn as Veriff raises $100m from Tiger
Editors Choice
How startups can build fruitful VC and investor relationships
DeveloperWeek 2022 - Feb 07
Could the metaverse perfect our imperfect world? - Feb 23
Hot Roles
Frontend Developer @ Trumpet
Thank you all for taking the time to view this weeks newsletter.
As always we appreciate everyone’s feedback - if you can take 30 seconds we would love to gather some quick feedback via a TypeForm here.
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