Here is a note from Paula about GreenBay
, the journey so far and the current fundraising plans plus how you can get involved:
Great to e-meet you all!
My name is Paula and I am the co-founder of GreenBay, the one stop platform connecting consumers to plant-based products in the UK.
After switching to a plant-based diet a few years ago, both myself and my co-founder Anderson struggled to do our regular shopping, having to search for products in multiple places, not knowing where to start.
The vegan & plant-based movement has exploded in recent years, with a global £290bn market and flexitarians expected to make half of the British population by 2035 (over 35m people!). However, shopping plant-based is still uninspiring, time consuming and inconvenient. So, what are the options for people?
Vegan niche shops have limited offering and are perceived as unconventional to the regular consumer, while supermarkets have a sub-par and scattered range, lack of specialised knowledge and no access to new and independent brands.
Our mission at GreenBay is to make it easy, fun, and convenient for people to access thousands of new and innovative brands that are positively impacting the planet, all in one place, helping consumers reduce their environmental impact by 73%.
These are some of our milestones to date:
- 1.7m revenue generated
- Grown the team to 15 people
- 500k+ products sold
- 110k+ orders
- 50k+ customers
- 1k+ reviews (4.9/5)
- 100k+ followers
- 3x times award winning
- Launched own range of plant-based meats
- 100% bootstrapped
We have grown the company without any external investors to date, and we are now raising our first round to scale operations and secure a large market foothold, with investors joining the round from Google, Barclays, Credit Karma, Rokt among others.
We are on a mission to become the leading lifestyle brand for plant-based living in the UK.
To learn more about us, you can see our Pitch Deck here
Thank you and speak soon!
If you are a founder looking at raising, hiring or just would like us to shine a spotlight on you then get in touch with the team firstname.lastname@example.org
or drop us a DM on LinkedIn.