The two areas that I try to work on each week (in addition to my day job) are (a) building multiple income streams and (b) science communication.
This week marked a huge failure in business as I decided to close my e-commerce store. After a lot of money spent on advertising I was left with zero sales. I am now in the process of working through what went wrong and how to improve. Obviously no sales is not a sign to quit but I have a gut feeling that the product was just…wrong and so there is not point trying to flog a dead product. Whilst I am feeling frustrated by all the money and hours lost I know this is a step in the right direction. Now to take the learnings and focus on the next store!
My science communication journey continued with another post on my blog
. My aim with these posts is not to go viral, but more to figure out what (a) I personally like to write about, (b) what makes a good article and how to write one, and © experiment with different topics and formats. I hope after a few months I will have settled on a style, area, and voice and will be comfortable approaching established media.