Since 1983 one of the most memorable parts of going to the movies has been the THX certification played during the previews. The accompanying sound logo called “The Deep Note” has fascinated, terrified, and mystified audiences for over three decades.
Imagine you aren’t feeling well. You pull out your smartphone and click the Rx app. A nurse arrives in 20 minutes at your home, gives you a blood test, and recommends to the doctor that she prescribe a treatment. It is sent to the CVS down the street, which delivers it to your door in 20 minutes. The entire event costs $20. Sounds nuts? Not if health care were a competitive industry.