I got active on Twitter in late 2019. It’s been a little over 1.5 years and I’ve gone from following 1500 people to around 400 people and 80-100 followers to 270 followers.
I was blindly active on the platform until recently I cracked a nut that will place you in front of your target audience & give you rapid growth. By rapid, I mean steady, not instant. This post is to share what I’ve discovered in these 18 months.
Be resourceful: Twitter isn’t Facebook. People don’t show up here to see cute puppy videos. They’re on Twitter to get opinions & resources. Give them that. Twitter threads are the best way to do that. Have a bunch of categories you will talk about and create undeniable resources around those topics. Resources that save people’s time of researching those by themselves.
Engage a lot: Twitter has a unique way to drive traffic to your tweets. I’m not who did it first, but even Linkedin has this in their algorithm (YouTube is catching up but it’s a different story). When you engage with someone’s content, their followers get notified about your activity in their news feed. That’s how they discover your profile. Speaking of the profile, let’s see the next point.
Optimize your profile for conversion: The whole game of social media is to convert profile visitors into followers. Have a professional photo, leverage banner images to share more about you, or have a CTA. Optimize your bio for conversion, tell them why they should follow you & what are they missing out on by not following. You can add links in the bio, add important links there. Use tools like Shorby or Linktree to add more resources to one link.
Have an objective: I’ve done enough research online and almost nowhere I’ve found this best practice. If you don’t have an objective, social media isn’t for you. I’ve wasted years being active on social media without an objective. I landed up nowhere. Your objective will reflect in your content and hence be more relevant. Figure out what is it that you want to get from the platform, is it customers, is it followers, is it money, or what else? DO NOT ENTER WITHOUT AN OBJECTIVE.
I was lucky to figure it out in the early stage of my activity on Twitter. You’re even luckier to have this figured without wasting a day.
Those were my two minutes. I’ll see you in the next issue. Feel free to get in touch with me on Twitter
. I love making new friends & I’ll be more than happy to help & talk to you.