If you’ve ever met some who’s running an online business, you must’ve heard about Facebook ads. Facebook is a trillion-dollar company
and almost all of the money is because of ads. There’s nothing else that they sell.
In this post, I want to shed some light on Why & Why not to use Facebook ads for promoting your business. This will be 2 pros & 2 cons. Let’s dive in.
Buyer’s intent: Facebook has over 2 billion users & the social network isn’t here to get people a job, at least not primarily. Facebook is a place where people stalk(oh! I meant talk), find new friends, connect with friends & watch cute cat videos. They’re really distracted. Selling is the toughest on Facebook.
Interest-based targeting: Unlike Google, Facebook ads are a little different but parallel to Google Ads. On Facebook, you can target people’s interests to draw lines that lead them to a sale. If someone like Tesla, they’ll probably like eco-friendly bags that you sell. If they like Tesla, they must like Elon Musk and hence would be ideal for your crypto-finance consulting. That’s how you draw lines.
Discoverability: On Google Ads, people search for something (there’s the intention) & when they see ads there’s a way higher chance they’d click and convert than on Facebook. On Facebook, you throw an ad towards people when they’re not even looking for one. Your ads have to be absolutely stunning to get their attention. I recommend Facebook for brand awareness & Google Ads for sales.
Organic Reach: Facebook has been vocal about the organic reach tank. It’s officially dead. This leaves marketers & business owners with only one option, pay for visibility. Google has this problem as well, but “search” has taken care of it. Unless Facebook comes up with “Search” feature, there’s no reason to expect any organic reach from it. By the way, Facebook Groups has some serious reach, just in case if you want to try.
Those were my 2 minutes, I’m sure they were worth it. Feel free to get in touch with me on Twitter
, or Consulting
(for 1-on-1 private sessions) for any questions or just say hi. I love making new friends. I’ll be more than happy to help & talk to you.