I used to hate marketing.
I’ve grown up seeing salespeople running door-to-door trying to sell various products only to face disappointments. This created an aversion to marketing. Fast forward to 2014, blogging hit me seriously. I was forced to learn marketing & then I couldn’t control myself from falling in love with it. For the fact that marketing can bring change and whatever change we want. With good marketing, we can change the world. Here are some of the marketing campaigns that have changed the world & my favorite:
Apple’s think different campaign: When Steve Jobs was brought back to apple, he wanted to clear some air around the mission & vision of the company. Steve Jobs clearly knew he wanted to create a computer that the people who have (or want to) changed the world would prefer to use. Another brilliant move from apple was an industry-breaking commercial during the 1984 super-bowl, which is still one of the best commercials in the history of apple. You can’t miss this commercial.
Nike’s Just Do it campaign: Nike is my favorite brand and all its marketing campaigns have one common element - Athletes. Nike is known to honor athletics & athletes. Sure, there will be mention of Nike as a brand, but the campaign/commercials will have the athletics/athletes as the primary subject & the brand mention will be so subtle, you wouldn’t notice until the last few seconds where you see the swoosh logo. Check out this commercial on Nike’s 25th anniversary.
Redbull’s beginnings: I’m not a big fan of red bull as a product, but their marketing genius took the world by a storm. When Redbull was starting out, the founders didn’t have the funds to market their brand. They did a brilliant job by placing empty Redbull cans outside nightclubs of major cities of US, UK & Europe. I get goosebumps upon thinking how simple & impactful the idea was. But what about the time when Redbull became a global multi-billion-dollar brand? Here’s one such mind-boggling Stratos campaign.
Old Spice: Another marketing brilliance from the west. The reason why I love the “The Man Your Man Can Smell Like” marketing campaign is it involved psychology more than any other thing. Sure a lot of money was burnt for this but the brand awareness and brand recall were ridiculously insane. It triggered the insecurity of the women who wanted their men to smell good. Look at the commercial here.
Those were more than 2 minutes, but I’m sure they were worth it. Feel free to get in touch with me on Twitter
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