Letters ByDavey
By Shubham Davey
issues
Issue #25 - What is hell is optimizing for users & search engines mean?
In other words, what type of content attracts organic traffic? When you think about it, you will understand that it's not the traffic that you should focus on, it's the preparation that goes into getting that traffic that makes the difference. With that said,…
Issue #24: SEO for membership site (understanding & best practices)
Does having gated/pay-to-view content add any SEO value to your membership site?Long answer short, No. The pages that only a logged-in user can view don’t add any SEO value to other pages of your membership site. Since those pages aren’t indexing in the SERPs…
Issue #23 - Role of SEO in Digital Marketing
SEO is a free source of traffic, especially for those who're operating on a shoestring budget. SEO is just a mode of marketing a business on the internet. It's not that you can get traffic for free. There's a lot of time & money that will go into creating…
Issue #22 - 5 simple ways to win on Instagram
If your target audience is millennials between the ages of 18-34, Instagram is an amazing place to find & build an audience. In my 2 years of being on & off active on the platform, I was able to learn a couple of things that will help you grow on Inst…
Issue #21 - Targeting on Facebook ads (Can it get better?)
Facebook is no more a social networking site. It's an advertising giant. With more than 7 million advertisers spending hundreds of millions of dollars annually, Facebook has crossed the trillion-dollar mark in net worth.I wouldn't say Facebook is the best adv…
Issue #20 - Why & why not of Facebook ads (Do Facebook Ads actually help?)
If you've ever met some who's running an online business, you must've heard about Facebook ads. Facebook is a trillion-dollar company and almost all of the money is because of ads. There's nothing else that they sell. In this post, I want to shed some light o…
Issue #19 - Four resources to learn more about Google Ads
Running a successful ad on Google is an evergreen process. Doesn't matter if you're a beginner or a seasoned advertiser. You will need to keep evolving in terms of targeting, ad copies, ideas, messaging, use cases & strategy. The resources I've shared are…
Issue #18 - Inside a brilliant Google Ad (Best ways to run ads)
Seeing an ad succeed is seldom serendipity.Most people think, just running ads on Google will bring them sales, or whatever their goals are. I wish it was that easy. I understand, sales are important but if at all you want to try PPC, there's more science inv…
Issue #17 - How to approach Google Ads internationally
Expanding globally is not a pleasant sight for any entrepreneur. Soon after you've recovered from establishing locally, you have to redo the whole thing again on an unknown turf. That's not cool in any way. Luckily, I've got a couple of strategies that will h…
Issue #16 - Google doesn't want you to know these strategies to save money
Google has 5.5 billion searches every single day. 97% of their money comes from Ads & they don't want you to know these strategies to save money on ads. You literally throw away your money & Google happily takes it. Here are some obvious but poorly un…
Issue #15 - Make your website come alive using Google Ads
Running ads on Google isn't expensive, It's the misunderstanding that makes the ads expensive. The major reason why ads do not work many is that they try just one or two ads & start ranting about the ineffectiveness of the marketing channel. If the system…
Issue #14 - [Case Study] A family of 1500+ carpenters made it big PAN India
Covid disrupted every living being's lives, for good. While there were so many things that weren't supposed to happen there was some good also. Amidst everything happening, there were companies that made an all-time high in revenue & everything. Here's on…
Issue #13 - [Case Study] Creativity will save you thousands in ad spend
Advertising online is no more a money game. You can't win if you don't have a brain in your ads that talks to the target audience. I call that brain 'creativity that speaks for the ads & your business. Think of the creativity as the salesperson attending …
Issue #12 - [Case Study] Everyone has a choice to have a great Adwords campaign.
Google makes a huge chunk of its money from ads. The giant has been accused of illfully gathering information for targeted ads, which is a story for another issue. In this issue, I will share Intel's case study of using (& killing) with Google Ads. Intel …
Issue #11 - My favourite marketing campaigns
I used to hate marketing. I've grown up seeing salespeople running door-to-door trying to sell various products only to face disappointments. This created an aversion to marketing. Fast forward to 2014, blogging hit me seriously. I was forced to learn marketi…
Issue #10 - Please stop glamourizing startup culture....
2020 was time traveling machine. Things that were projected to happen in 2025, happened in 2020. At least in the business arena for sure. The E-learning industry was projected to be worth $250 billion in 2025, and now thanks to the pandemic, it's already wort…
Issue #9 - How to grow your audience on Twitter
I got active on Twitter in late 2019. It's been a little over 1.5 years and I've gone from following 1500 people to around 400 people and 80-100 followers to 270 followers. I was blindly active on the platform until recently I cracked a nut that will place yo…
Issue #8 - Money is in the follow up!
I, of all people, know the value of recurring revenue. I'm guilty of killing a business that was about to make enough money to fund all my ideas in shot. I dug deepest and found one reason that killed my business - it's Not Following up. I had so many inquire…
Issue #7 - CTR Optimization: Four untapped way to drive traffic
I know this is cliche, but this is really an untapped way to drive traffic. While Google is getting very smart and taking away the organic traffic by introducing features like featured snippets.SERPs is getting very competitive and with ads getting expensive …
[Issue #6] - Four ways blogging teaches you to be consistent
"Consistency blended with honesty will take you to places you can't imagine." - Shubham DaveyBefore you learn blogging from anyone, learn to be consistent from blogging itself. If you're serious about blogging, like it or not, you will learn to be consistent.…