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🏠 PropTech - How and Why - Issue #30

Laura Bokobza
Laura Bokobza
👩🏻‍💻 I am Laura Bokobza. You’re receiving this email because you signed up to How and Why, a weekly curation newsletter (1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.). Thank you !
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Hello !
🐦 Last week on Twitter: illustrations on productivity, Meta educates us on irony, and is not doing well, how to submit an idea for a new emoji, 3 possible scenarios for Twitter under Musk, who probably doesn’t give a f* about users’ miscounts, Dove launches a necessary but chilling campaign, Web3 nemesis is named Molly White.
  • Deep dive on french PropTech
  • Curating content
  • Snap still innovates
  • G2(.)com, TripAdvisor of SaaS B2B
🤵‍♀️ And of course the lady of the week.
Don’t hesitate to reply to this email and let me know what you liked or didn’t like, it’s always and still a work-in-progress !
The big one
This week, we have been flooded with news about start-ups with a common point: their sector. Deep dive on the french PropTech. (all links in French except the last one)
The announcements
  • Kaliz, specialized in rental management, raises €20M.
  • Koliving, a real estate rental platform, raises €4M.
  • Stonal, SaaS real estate management platform for real estate companies, raises €20M and recruits Robin Rivaton, former investor, sector specialist and founder of RealEstech, as MD.
  • Monga, a real estate management platform, surprisingly got the honors of the Echos’ Start newsletter with the arrival of Yehochoua Guedj as CTO.
  • Bricks is now raising €20M in crowdfunding, but apparently got the regulations wrong
A thought
🤨 I started to grasp the PropTech sector in 2017, when I was in traditional real estate development. I prefer startups that allow us to do things we weren’t doing before. For example, iQSpot, which allows you to control energy consumption of buildings.
🧐 But we have to admit that the raises are mostly about players who promise to disrupt and therefore replace traditional players. It remains to be seen whether these promises will be kept.
Deeper trends
🌊 The announcement of Robin Rivaton’s arrival at Stonal is a reflection of a deeper trend of investors becoming directors at startups. Managers to the rescue of visionaries?
🏠 PropTech is plethoric right now, and as usual, the market will choose. It remains to be seen which ones will take into account the different aspirations of today’s customers, for whom the primary residence becomes more than just a home
Food for thought
🥸 Curator is the new creator
📞 Customer service
📦 Buy with Prime
📉 Market plunge
Token of appreciation
🎁 A completely unnecessary but absolutely essential thing from the depths of the Internet.
Getting Real
If you like this newsletter, forward it to 3 friends ? Pretty please ?
💨 Seasonal
💪 Best Practices
💰 Business
📊 Trends
📚 History
🛠 Resources
  • ⭐️ Do you know that TripAdvisor for SaaS B2B exists ? G2(.)com.
  • 🔗 SnipFeed (link-in-bio) has been improving its features : donations, Mailchimp integration for your subscriptions… Try it !.
  • 📊 Frameworks and other business evaluation tools need to evolve and reflect matter like impact and diversity. A list to bookmark.
Every week, a woman whose Twitter antics makes my TL better, funnier, sunnier…
I’ve featured Amanda’s articles often in this newsletter. Her TL and her newsletter are must read as well. Marketing, content, life, mom stuff… with a wit I can only admire.
Amanda Natividad
🔖 I’ve made a Twitter list of all the ladies I’ve been featuring in this newsletter, to follow them all in a single click.
Did you like this issue ? Help me improve !
Who am I ?
Sparring partner, business coach, part-time COO or CMO… What I do has been called many names, but I have one goal : to help you accelerate, structure, or transform your business ! Oh, and I’m a Board member.
Want more ? You can follow me on Twitter or LinkedIn, reply to this email (I respond to each and every email), or subscribe to this newsletter if someone forwarded it to you.
For a meet and greet, or if you’d like to brief me on a working opportunity (consulting or MC'ing events), or even book a 1h sparring partner consult, my availabilities are up-to-date.
If you’d like to thank me for this issue, you could forward this newsletter to your friends and colleagues, or even buy me a coffee.
Why "How and Why" ?
Keeping abreast of everything that is published today is exhausting. There is too much to read, and as we’re too scared to not read (FOMI, anyone ?), we spend a lot of our waking - and sometimes not working - hours trying to stay afloat.
As I do it anyway (both out of need for my clients and out of sheer curiosity for, well, everything), why not share with you what I’ve thought useful ? On top of my posts on Twitter and LinkedIn, I’ll share with you every week what has inspired me, surprised me, what I found insightful, or sometimes just funny.
Curator is the new creator. I didn’t come up with that, Marie did, and I have utter faith in her trendspotting.
Want the French version ? Right here.
Did you enjoy this issue? Yes No
Laura Bokobza
Laura Bokobza @lbokobza

Used to be 1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.

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