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👩🏻‍⚖️ New law - How and Why - Issue #26

Laura Bokobza
Laura Bokobza
👩🏻‍💻 I am Laura Bokobza. You’re receiving this email because you signed up to How and Why, a weekly curation newsletter (1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.). Thank you !
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Hello !
I’m treating myself to 3 days of inspiring conference this week at Les Sommets, so next week’s issue will be a Special Edition, full of surprises !
🐦 Last week on Twitter : Lenny Kravitz is making toothpaste, every brand wants to go in the metaverse even if it doesn’t make sense, shrinkflation is growing, we’re still looking for women in neo-banks, Instagram is listening to us but only a little, Doctolib’s new competitor is surprisingly bigger than Doctolib.
  • What’s the DMA ?
  • Internet‘s laws
  • 23 tips #MustRead
  • The gif story
🤵‍♀️ And of course the lady of the week.
Don’t hesitate to reply to this email and let me know what you liked or didn’t like, it’s always and still a work-in-progress !
The big one
Surprisingly, the American media covered much more the announcement of the vote of a text in the European Parliament this week. Or not, actually, because the Big Tech aimed at by the law is mostly US. After 2 years of work and an 8-hour day of negotiations last Thursday, the text is ready. Even if it will only be enforced by the end of the year, it could be an inspiration for all legislators, the US in the lead but not only, to impose some limitations to the power of GAFAM.
I am of course talking about the Digital Markets Act.
Which companies are concerned?
Companies called “gatekeepers”, which have more than 7.5 billion euros of turnover in the EU or 75 billion euros of market value. The targeted companies will also have to have at least 45 million end users per month in the EU and 10,000 business users per year. That is 10 to 15 platforms worldwide, mostly US, but not only (for example,, which is Dutch, fits the bill).
Which services are targeted?
As for services, the list is long (non-exhaustive illustrations)! Search engines (Google), application stores (Apple Store or Google Play Store), operating systems (iOS, Android, Windows), e-commerce platforms (Amazon), social networks (Instagram, TikTok), messaging services (iMessage, WhatsApp), cloud hosting services (AWS, Microsoft Azure or Google Cloud), browsers (Chrome, Safari) and voice assistants (Alexa, Siri, Google Assistant).
Obligations or limitations
The list looks very similar to the set of legal battles already started here and there against GAFAM.
  • Ban on self-promotion in search results (cf. Google Shopping)
  • Ban on copying its customers’ star products to compete with them (cf. Amazon Basics)
  • Requirement to have informed consent from consumers for the transfer of their data from one service to another, in particular for ad targeting purposes (cf. Google and Facebook)
  • Prohibition of imposing pre-installed software (browsers, music apps)
  • Obligation of interoperability of messaging services (cf. WhatsApp, Messenger, iMessage)
  • Free choice of application stores (Apple Store, Google Play Store)
No law is respected if there is no penalty for ignoring it. The law provides for an initial fine of 10% of the worldwide turnover, which can rise to 20% in case of recidivism. It’s steep.
Google announced Wednesday that Android developers will be able to use their own payment system, and is starting a first test with Spotify.
Food for thought
₿ The Latecomer’s Guide to Crypto
📺 The end of ads as we know it ?
🤯 Mind blowing
🤨 WTF ?
Token of appreciation
🎁 A completely unnecessary but absolutely essential thing from the depths of the Internet.
Laws of the Internet
If you like this newsletter, forward it to 3 friends ? Pretty please ?
💨 Seasonal
  • 💻 Sandbox AQ steps away from Google, and confirms the rise of quantum computing.
  • 📦 Andy Jassy makes drastic choices at Amazon, and all bets are off on what gets cut next.
  • 🐦 Twitter is riding the launch of the Halo-derived series and promotes “watch parties” - the livetweet comeback ?
💪 Best Practices
💰 Business
📊 Trends
📚 History
  • Stephen Wilhite, inventor of gif, passed away this week. It’s time to come back to the impact he had on Internet’s culture. And he pronounced it jif and not with a hard G, OK ?
🛠 Resources
  • 🎞 Did you stumble upon the amazing 3D videos of some Facebook ads lately (you may also have seen them on LinkedIn) ? Courtesy of BreakOut Clips.
Every week, a woman whose Twitter antics makes my TL better, funnier, sunnier…
Alana’s an early-stage VC and tweets about start-ups, fund raising, and best practices.
alana anderson (@alanafanderson)
Did you like this issue ? Help me improve !
Who am I ?
Sparring partner, business coach, part-time COO or CMO… What I do has been called many names, but I have one goal : to help you accelerate, structure, or transform your business ! Oh, and I’m a Board member.
Want more ? You can follow me on Twitter or LinkedIn, reply to this email (I respond to each and every email), or subscribe to this newsletter if someone forwarded it to you.
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Why "How and Why" ?
Keeping abreast of everything that is published today is exhausting. There is too much to read, and as we’re too scared to not read (FOMI, anyone ?), we spend a lot of our waking - and sometimes not working - hours trying to stay afloat.
As I do it anyway (both out of need for my clients and out of sheer curiosity for, well, everything), why not share with you what I’ve thought useful ? On top of my posts on Twitter and LinkedIn, I’ll share with you every week what has inspired me, surprised me, what I found insightful, or sometimes just funny.
Curator is the new creator. I didn’t come up with that, Marie did, and I have utter faith in her trendspotting.
Want the French version ? Right here.
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Laura Bokobza
Laura Bokobza @lbokobza

Used to be 1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.

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