🛍 I had originally planned this Big One on Apple‘s keynote, but social media invited itself into the news with force last week. So the keynote is in Beehive.
📌 On March 10, Pinterest hosted the second Pinterest Presents global advertiser summit in its history. There, the pinned network unveiled, among other things, its new features dedicated to shopping.
🛒 On the user side, a Your Shop tab to present algorithmically personalised recommendations and Checkout, to pay directly on the platform (facilitated by the partnership with Shopify). On the advertisers’ side, an API that allows to connect the product catalog simply and additions of details in the description of the store to better present themselves. The platform also improves Idea Pins, and will allow to turn them into Idea Ads, to allow creators to work more easily with brands.
📈 Pinterest maintains that weak signals
are detectable on the platform. Their Pinterest Predicts report
has been updated, but more importantly, Pinterest Trends
will soon be expanded both in features and geographies, to make more data (cookieless
) available to advertisers.
🐦 While I’ve always been convinced of the potential for social shopping
on Pinterest, I’m much more dubious about Twitter
‘s, which is probably pleasing its shareholders by getting into it too. The day before Pinterest Presents
, Twitter announced Twitter Shops
, a selection of 50 products
available in the app - to finalise the purchase, you’ll still have to go to the brand’s website. An extension of the Shop Module
, this selection is based on a file of 10,000 references on the advertiser’s back office (so rotation is simplified). Twitter is also launching a Live Shopping
feature, tested with Walmart in recent months - but the results are unclear on conversions
. Twitter is late to the game
, is trying to copy Pinterest with trends reports
, and got confusing by announcing the same week a Creator Dashboard
and a Podcasts tab
is much more consistent
in its diversification
, and last week launched SoundOn
, a music promotion and distribution platform
for creators. Completely free, it guarantees 100% of royalties the first year on all distribution (then 100% of royalties for life on ByteDance platforms including TikTok, and 90% on other platforms). Not yet available in France, it’s rolling out first in the US
, the UK
. We are not done discovering artists in TikTok videos…