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💥 It's complicated ! How and Why - Issue #22

Laura Bokobza
Laura Bokobza
👩🏻‍💻 I am Laura Bokobza. You’re receiving this email because you signed up to How and Why, a weekly curation newsletter (1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.). Thank you !
👉 If you enjoy this newsletter, please forward it to someone who might enjoy it as well. And if this email was forwarded to you, get your own !

Hello !
🐦 Last week on Twitter : Google is dead, long live Reddit, Twitter attacks false bots by authenticating real ones, Instagram is f**ing with us, Victoria Secret’s continues its change - and I love it, I wasnt’ wrong about SuperBowl‘s ads, palindrome inspires a revival - and I love it still, don’t believe everything you see on social as coming from UkraineZendesk will not buy SurveyMonkey, and Ikea is an absolute champion at exploiting cognitive biases.
  • No Big One this week
  • Scams on TikTok
  • Some advice to raise VC money
  • Spotify acquires a lot of companies
🤵‍♀️ And of course the lady of the week.
Don’t hesitate to reply to this email and let me know what you liked or didn’t like, it’s always and still a work-in-progress !
The big one
💙💛 No Big One this week 💙💛
💙💛 No Big One this week 💙💛
Food for thought
🔟 Breakthrough Technologies
🤔 Neither cartoon nor game
🤯 Of price and value
💸 Always better
Token of appreciation
🎁 A completely unnecessary but absolutely essential thing from the depths of the Internet.
Worldle 🇫🇷
If you like this newsletter, forward it to 3 friends ? Pretty please ?
💨 Seasonal
  • 📆 22/02/2022 was a palindrome and a bad day for Slack, AWS, and others.
  • 🤣 Trump‘s social network is in trouble, big trouble.
  • 😜 Crypto is poaching talent from FinTech, big time.
💪 Best Practices
💰 Business
📊 Trends
📚 History
🛠 Resources
  • 👩🏻‍💻 Half of my LinkedIn swore by FocusMate this week. If you need virtual coworkers to get motivated, try it !
  • 🤖 When AI comes to productivity’s rescue… Bardeen automates repetitive tasks directly within Chrome. With a catalog to get you started. 
  • 📬 The ultimate swipe file for email marketing.
Every week, a woman whose Twitter antics makes my TL better, funnier, sunnier…
Donna is a founder and a GenX. Do I need to say more ?
Donna Payne
Did you like this issue ? Help me improve !
Who am I ?
Sparring partner, business coach, part-time COO or CMO… What I do has been called many names, but I have one goal : to help you accelerate, structure, or transform your business ! Oh, and I’m a Board member.
Want more ? You can follow me on Twitter or LinkedIn, reply to this email (I respond to each and every email), or subscribe to this newsletter if someone forwarded it to you.
For a meet and greet, or if you’d like to brief me on a working opportunity (consulting or MC'ing events), or even book a 1h sparring partner consult, my availabilities are up-to-date.
If you’d like to thank me for this issue, you could forward this newsletter to your friends and colleagues, or even buy me a coffee.
Why "How and Why" ?
Keeping abreast of everything that is published today is exhausting. There is too much to read, and as we’re too scared to not read (FOMI, anyone ?), we spend a lot of our waking - and sometimes not working - hours trying to stay afloat.
As I do it anyway (both out of need for my clients and out of sheer curiosity for, well, everything), why not share with you what I’ve thought useful ? On top of my posts on Twitter and LinkedIn, I’ll share with you every week what has inspired me, surprised me, what I found insightful, or sometimes just funny.
Curator is the new creator. I didn’t come up with that, Marie did, and I have utter faith in her trendspotting.
Want the French version ? Right here.
Did you enjoy this issue? Yes No
Laura Bokobza
Laura Bokobza @lbokobza

Used to be 1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.

Now my weekly curation newsletter on #tech #marketing #innovation #business #socialmedia #marketing #CX #comms and more, by a curious and eclectic mind is only in French

🇫🇷 #LeCommentDuPourquoi is available here 👉

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