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😰 HODL or not HODL - How and Why - Issue #32

Laura Bokobza
Laura Bokobza
👩🏻‍💻 I am Laura Bokobza. You’re receiving this email because you signed up to How and Why, a weekly curation newsletter (1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.). Thank you !
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Hello !
🐦 Last week on Twitter: a great video on the changes of market shares mobile over 30 years. Fortnite slides through the window to come back on Apple‘s devices. This tweet is also for you who answered last monday. Calculations that started the Big One thought process. Probable cause of customer’s churn. The role of content in B2B marketing. Binance lands in France. After Epic-Apple, this summer’s saga will be Tinder-Google. Jack Ma didn’t officiate the Ali-weddings this year, should we worry? I’m not sure the NFT collection of Roland Garros is interesting. Same for Stade Toulousain. The latest news from Elon, analysed by Casey Newton. I’m that close to ban Instagram.
🧐 TL;DR
  • The free fall of markets
  • The end of agile ?
  • No, iPod is not dead
  • Hybrid work continues to create turmoil
🤵‍♀️ And of course the lady of the week.
Don’t hesitate to reply to this email and let me know what you liked or didn’t like, it’s always and still a work-in-progress !
The big one
It had to happen during Yoann Lopez‘s holidays… The world of Web3 and cryptos is in turmoil, even boiling! A glossary before reading the rest if you don’t know the words Blockchain, crypto, and other DAO.
Terra and Luna’s story
🌍 It sounds like a sci-fi or dystopian name from super long ago, but Terra and Luna are stablecoins that have been in the news quite a bit this week. Basically, it’s 2 cryptos, one on the market and one anchored to a traditional currency (1 Terra will always be worth $1 of Luna), and the system allows Terra to stabilize around $1… until Luna drops to zero. Matt Levine from Bloomberg explains it very well here (if you’re blocked by a paywall, a summary here). What happened when Luna fell from $70 to less than $1 in a week is called a death spiral (that’s apparently the technical term).
₿ In anticipation of this kind of stuff, the Luna Foundation Guard had been buying Bitcoins so that they could buy back Terra and prevent its price from collapsing - and thus guarantee the value of Luna. So the foundation sold lots of Bitcoins… and the domino effect did the rest? Not only that, because there’s a lot of other stuff going on in the market, but well, you know it’s not going in the right direction, if you have Bitcoins (disclaimer: I don’t).
The fall
📉 Actually, the fall of cryptos started before the stablecoin story. A pretty crazy crash, since we’re talking about losses of $800 billion in 1 week. CoinBase, the crypto exchange platform, devolved as well, and some billionaires… are still billionaires, but with 90% less billions 🇫🇷 (which means they had room to spare).
😶🌫️ The crypto model, which was supposed to be freeing us from traditional systems, is therefore subject to the same variations as the classic market, caused by the same psychological springs: trust - or loss of trust.
I don’t know much about it, but like Warren Buffet, I have a hard time with this thing that is so out of touch with real and tangible value creation 🇫🇷. Still, it’s going to rock all over the place, so some media outlets are offering some advice if you have investments. And the tech year might be tough.
I won’t include all 30+ articles I’ve read that say more or less the same thing, but I loved the intro to this one: “Winter is not coming, Jon Snow. It’s here.”
Agenda
Inbound Marketing France, 5th edition
Food for thought
😰 It won't be easy
🤔 The end of agile?
😜 Let's get to work!
🐍 SaaS is biting its own tail
Token of appreciation
🎁 A completely unnecessary but absolutely essential thing from the depths of the Internet.
Nostalgia...
If you like this newsletter, forward it to 3 friends ? Pretty please ?
Beehive
💨 Seasonal
💪 Best Practices
💰 Business
📊 Trends
📚 History
🛠 Resources
  • ✍️ Shirley sent me this tweet about Jasper, a writing aid tool powered by AI. Another one to try
  • 🔗 Twitter publishing tools florish also, I’ll post this morning using Typefully, which could replace Hypefury in my stack.
Ladyboss
Every week, a woman whose Twitter antics makes my TL better, funnier, sunnier…
Robin has also been featured on Thinkers360 B2B women leaders. Plenty of tips for leaders and entrepreneurs !
Robin Farmanfarmaian
🔖 I’ve made a Twitter list of all the ladies I’ve been featuring in this newsletter, to follow them all in a single click.
Did you like this issue ? Help me improve !
#FeedBackIsAGift
Who am I ?
Sparring partner, business coach, part-time COO or CMO… What I do has been called many names, but I have one goal : to help you accelerate, structure, or transform your business ! Oh, and I’m a Board member.
Want more ? You can follow me on Twitter or LinkedIn, reply to this email (I respond to each and every email), or subscribe to this newsletter if someone forwarded it to you.
For a meet and greet, or if you’d like to brief me on a working opportunity (consulting or MC'ing events), or even book a 1h sparring partner consult, my availabilities are up-to-date.
If you’d like to thank me for this issue, you could forward this newsletter to your friends and colleagues, or even buy me a coffee.
Why "How and Why" ?
Keeping abreast of everything that is published today is exhausting. There is too much to read, and as we’re too scared to not read (FOMI, anyone ?), we spend a lot of our waking - and sometimes not working - hours trying to stay afloat.
As I do it anyway (both out of need for my clients and out of sheer curiosity for, well, everything), why not share with you what I’ve thought useful ? On top of my posts on Twitter and LinkedIn, I’ll share with you every week what has inspired me, surprised me, what I found insightful, or sometimes just funny.
Curator is the new creator. I didn’t come up with that, Marie did, and I have utter faith in her trendspotting.
Want the French version ? Right here.
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Laura Bokobza
Laura Bokobza @lbokobza

Used to be 1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.

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