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🐦 He did it - How and Why - Issue #27

Laura Bokobza
Laura Bokobza
👩🏻‍💻 I am Laura Bokobza. You’re receiving this email because you signed up to How and Why, a weekly curation newsletter (1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.). Thank you !
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Hello !
🐦 Last week on Twitter : examples of visual marketing, what female entrepreneurs really need, fail fast - literally, LinkedIn is recruiting even more journalists, the eco-friendly move of Pinterest, a timelapse of the Pixel War, and a very cute illustration of the multiverse.
  • What’s the DMA ?
  • Internet‘s laws
  • 23 tips #MustRead
  • The gif story
🤵‍♀️ And of course the lady of the week.
Don’t hesitate to reply to this email and let me know what you liked or didn’t like, it’s always and still a work-in-progress !
🎙 Debrief de la rédac
🎞 Brief de com'
The big one
Unless you’ve been living under a rock, you haven’t escaped the Elon Musk & Twitter drama this past week. But given the number of twists and turns, you may not have gotten it all…
The Facts
  • On Monday, April 4, Elon Musk officially announced that he owns 9.2% of Twitter’s stock. But that he wants to remain a “passive” investor (and so he fills out the SEC’s Form 13G, which doesn’t require him to say what he bought and when).
  • On Tuesday, April 5, the CEO of Twitter announced that he became a member of the Board of Directors. Not exactly a passive role. Elon then filled in the 13D form which proves that he exceeded 5% on March 14th. So he was late for his announcement on April 4 (the law imposes 10 days maximum, i.e. March 24) and that he made a bundle of cash. At the same time, he also signed a deal with Twitter saying that he will not exceed 14.9% of shares, as long as he is on the Board and for 90 days after he leaves the Board.
  • That same April 5, Elon tweets about the “Edit” button, the most debated feature on Twitter for years. Twitter confirms they are working on it, but that it has nothing to do with the poll posted by its newest Board member. Really?
  • Between Friday, April 1 and Friday, April 8, the share value rose from $39.31 to $46.23, after peaking at $50.98 on Tuesday, April 5.
The discussions
Naturally, there was a lot of talk. Casey Newton envisions Elon Musk looking to become CEO instead of Parag Agrawal. Ryan Broderick laments that Twitter thinks we like Twitter, and Wired wonders how an Edit button could be implemented.
The top 3 topics cited as important to Elon? Decentralization (multiple Twitter?), free speech (a Trump comeback?), and crypto integration (what else?).
On the Twitter side, the latest product decisions have not been well received. The pro accounts don’t bring much. The decision to delete the embeds of tweets that have been deleted since then leaves many articles full of holes. And we will probably soon be able to remove a mention to one’s account if we don’t like being associated with the tweet in question.
On the SpaceX side, the Twitter buzz has allowed articles citing the cost to allied states of supplying satellites to Ukraine to fly under the radar. No, it was not a gift
And now
The most shocked in this whole story are undoubtedly Twitter employees, who are worried about the turn of events and the possible impact on the ethics of the platform. They have been promised a Town Hall with Elon himself to answer their questions. I can’t wait to read the transcript!
Edit April 11th, 7:30 am
Edit after edition
Food for thought
😬 Expanding Marketing
🔢 Magic Quadrant
📊 Are you ready ?
🤨 Attribution ?
Token of appreciation
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💨 Seasonal
💪 Best Practices
💰 Business
📊 Trends
📚 History
🛠 Resources
Every week, a woman whose Twitter antics makes my TL better, funnier, sunnier…
Laura’s a visual designer sharing tips about her craft (and a pirate fan, who isn’t ?).
Laura Evans-Hill 🚢 ✏️🏴‍☠️
Did you like this issue ? Help me improve !
Who am I ?
Sparring partner, business coach, part-time COO or CMO… What I do has been called many names, but I have one goal : to help you accelerate, structure, or transform your business ! Oh, and I’m a Board member.
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Why "How and Why" ?
Keeping abreast of everything that is published today is exhausting. There is too much to read, and as we’re too scared to not read (FOMI, anyone ?), we spend a lot of our waking - and sometimes not working - hours trying to stay afloat.
As I do it anyway (both out of need for my clients and out of sheer curiosity for, well, everything), why not share with you what I’ve thought useful ? On top of my posts on Twitter and LinkedIn, I’ll share with you every week what has inspired me, surprised me, what I found insightful, or sometimes just funny.
Curator is the new creator. I didn’t come up with that, Marie did, and I have utter faith in her trendspotting.
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Laura Bokobza
Laura Bokobza @lbokobza

Used to be 1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.

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