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🐦 He did it again - How and Why - Issue #28

Laura Bokobza
Laura Bokobza
👩🏻‍💻 I am Laura Bokobza. You’re receiving this email because you signed up to How and Why, a weekly curation newsletter (1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.). Thank you !
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Hello !
I am sending this edition on a holiday. Actually, I’m sending this edition during major holidays for the 3 monotheistic religions, which live an unusual concordance of times. If you are an atheist, you are - normally - on a long weekend. So whoever you are, happy holidays!
For the first time ever, The Big One will be on the same subject as last week. In 80 editions of the French version of this newsletter, it never happened, because the other sagas (Facebook and Apple, Epic and Apple, yes, a lot of Apple) were living the legal time after the media time, and the legal time takes longer. Maybe it’s because of his legendary impatience that Elon Musk doesn’t bother with the legal time and stays on the media time by the way?
The third known time is political time, but I won’t talk about politics in this newsletter - you can take a break. I will only have one advice: don’t forget to go and vote next Sunday if you’re French.
🐦 Last week on Twitter : Google does pre-sale by Docs for Search. Roger really is the best muse for Switzerland. Meta will tax almost half of Creators gains. Jack goes mystical. The iPhone inventor prefers to invest to fight climate change rather than the metaverse. Amanda compares LinkedIn to TikTok.
🧐 TL;DR
  • Elon @ Twitter - again
  • Ben Evans and the difficulty to predict the future
  • The killer app of the metaverse
  • 3 tools for transcription
🤵‍♀️ And of course the lady of the week.
Don’t hesitate to reply to this email and let me know what you liked or didn’t like, it’s always and still a work-in-progress !
Agenda
🎞 Brief de com'
The big one
Previously, in #HowAndWhy (he gained 1M subscribers in 1 week)
Since last edition
  • On Sunday, April 10, Elon Musk declined the board position.
  • Tuesday, April 12, a class action suit attacks Musk on the delay to disclose his stake.
  • Thursday, April 14, he launched a hostile takeover bid to delist Twitter and make “necessary changes.” The same day, he was on stage at TED in Vancouver and described his vision of a social network dedicated to free speech.
  • On Friday, April 15, Twitter’s board announced the use of a poison pill to dilute shares.
  • On the same day, Vanguard Group revealed that they now own 10,3% of Twitter.
The discussions
Debates are raging about whether one man can control the platform. Journalists are worried about the fate of free speech, major shareholders don’t all seem aligned on the subject (and some might have known about it beforehand), and employees are worried for plenty of reasons.
Some nuggets
Food for thought
🤯 Back to the future
😬 Not-surprise strike
😶‍🌫️ Head in the sand?
🍪 The end of Google Analytics?
I'm sorry - Token of appreciation
🎁 A completely unnecessary but absolutely essential thing from the depths of the Internet.
My bad
If you like this newsletter, forward it to 3 friends ? Pretty please ?
Beehive
💨 Seasonal
💪 Best Practices
  • 📝 Dan & Louis-Xavier of Growth Design have nailed it again with one of my favorite topics, customer satisfaction surveys. The best advice I’ve read on the matter, in a comic !
  • 🔟 tips to gain subscribers to your newsletter. I’m doing 2 and 3, 8 to go…
  • 🤝 I’ve managed Open Innovation in several Corporate and met dozens of start-ups. This article sums up the brief I used to give my teams.
💰 Business
📊 Trends
📚 History
🛠 Resources
  • 📝 I’d recommend recording your customer interviews and then transcribing them, but how? There’s Otter and HappyScribe, and I discovered Trint this week, highly recommended by Pauline. Definitely worth a try!
  • 🤯 “Second brain” apps are multiplying, because we have more and more content to save, organize, complete, findHeyDay uses AI to offer you all that just with a Chrome extension. #1 of the week on ProductHunt.
  • 😬 The tool that could be useful to you but with a questionable hook? StoryChief. It encourages you to make carousels of other people’s Twitter threads, if you’re lacking inspiration.
Ladyboss
Every week, a woman whose Twitter antics makes my TL better, funnier, sunnier…
Alison’s a consultant on SEO, brand, web marketing… Her TL is full of tips no SMB can do without. Or rather they can, but they’ll be worse off.
Alison K
Did you like this issue ? Help me improve !
#FeedBackIsAGift
Who am I ?
Sparring partner, business coach, part-time COO or CMO… What I do has been called many names, but I have one goal : to help you accelerate, structure, or transform your business ! Oh, and I’m a Board member.
Want more ? You can follow me on Twitter or LinkedIn, reply to this email (I respond to each and every email), or subscribe to this newsletter if someone forwarded it to you.
For a meet and greet, or if you’d like to brief me on a working opportunity (consulting or MC'ing events), or even book a 1h sparring partner consult, my availabilities are up-to-date.
If you’d like to thank me for this issue, you could forward this newsletter to your friends and colleagues, or even buy me a coffee.
Why "How and Why" ?
Keeping abreast of everything that is published today is exhausting. There is too much to read, and as we’re too scared to not read (FOMI, anyone ?), we spend a lot of our waking - and sometimes not working - hours trying to stay afloat.
As I do it anyway (both out of need for my clients and out of sheer curiosity for, well, everything), why not share with you what I’ve thought useful ? On top of my posts on Twitter and LinkedIn, I’ll share with you every week what has inspired me, surprised me, what I found insightful, or sometimes just funny.
Curator is the new creator. I didn’t come up with that, Marie did, and I have utter faith in her trendspotting.
Want the French version ? Right here.
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Laura Bokobza
Laura Bokobza @lbokobza

Used to be 1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.

Now my weekly curation newsletter on #tech #marketing #innovation #business #socialmedia #marketing #CX #comms and more, by a curious and eclectic mind is only in French

🇫🇷 #LeCommentDuPourquoi is available here 👉https://lbkconsulting.fr/inspirer/

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