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🍪 Cookie dough ! How and Why - Issue #21

Laura Bokobza
Laura Bokobza
👩🏻‍💻 I am Laura Bokobza. You’re receiving this email because you signed up to How and Why, a weekly curation newsletter (1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.). Thank you !
👉 If you enjoy this newsletter, please forward it to someone who might enjoy it as well. And if this email was forwarded to you, get your own !

Hello !
🐦 Last week on Twitter : the pop-up bar of Moët Hennessy, the latest MacRumors, Pinault believes in the metaverse,  AI is now also in product placements, the ridiculous new name of F̶a̶c̶e̶b̶o̶o̶k̶ Meta‘s employees, PlayBoy is now a Tech business, and the answer to THE question everyone’s wondering about the metaverse.
  • Digital ads in a turmoil
  • 2 articles on start-ups raising rounds
  • Who’s your marketing villain?
  • The history of luge
🤵‍♀️ And of course the lady of the week.
Don’t hesitate to reply to this email and let me know what you liked or didn’t like, it’s always and still a work-in-progress !
The big one
From Ben Thompson's article
From Ben Thompson's article
Ⓖ Issue #18 was dedicated to Google Topics. In less than a month, Google is back in the digital ad spotlight with the Privacy Sandbox announcements on Android.
📱 This week’s announcement clarifies that Google is preparing within 2 years for the end of unique identifiers - for that’s what it is, a complete shutdown, without even asking the question of ATT opt-in - with the support of advertisers (Snap, Duolingo and Rovio provided quotes) and smoothly, unlike other platforms less collaborative in their approach. It’s not at all clear who they’re talking about… and their plan of action is still pretty vague. So it’ll still be different from what Apple did, but the consequences for Facebook will probably be of the same order.
🍪 Yahoo just announced its cookieless Next-Gen solution. Amazon, which is not concerned with data transfer outside of its sprawling platform, unveiled for the first time the results of its Ads division, which generated $31 billion in revenue in 2021, and was launched at the time only to decrease its dependence on Google.
🤯 It seems that we are at a real turning point in Internet marketing channels. The first lawsuits about personal data are coming to an end. Publishers are almost ready for the cookieless future. Regulators‘ interest on data transfers are forcing changes in practices. On the email side too, recent changes are forcing a re-invention.
🥽 A few days before Google’s announcement, Ben Thompson concluded in a long post on “digital” marketing that Facebook was in trouble from all sides on advertising, and that Meta was probably one of the solutions imagined to, like the other Big Tech, have an asset of its own. If you have 15 minutes, the article is even more relevant today.
Food for thought
🛍 Customer Experience
🧐 Hard to be a Deep Tech ?
🤯 Burnt out ?
💸 Raising once...
Token of appreciation
🎁 A completely unnecessary but absolutely essential thing from the depths of the Internet.
If you like this newsletter, forward it to 3 friends ? Pretty please ?
❄️ Seasonal
💪 Best Practices
  • 👺 Every (good) story needs a villain. Your marketing should have its monster. Mine ? “Easy-peezy” consultants who only give you slides with no pragmatic way to implement one-size-fits-all unadapted strategies.
  • 😶‍🌫️ You can’t trust the “open” tag on emailings anymore. How do we adapt our sequences ?
  • 🎯 You have a Board ? Great. Some advice to better prepare and lead your Board meetings.
💰 Business
📊 Trends
📚 History
  • 🛷 It has nothing to do with digital, but everything to do with innovation : how luge became… luge.
🛠 Resources
  • 🎞 I don’t have the necessary skills to use “real” software for video editing, but if you do, this list of tools will come in handy.
  • 📊 Your KPIs are scattered all over the place ? Dataflo allows you to create a personalised dashboard connected to a bunch of different sources.
  • ✍️ Alice showed me this font generator to lighten up my Twitter and LinkedIn posts. Love it !
Every week, a woman whose Twitter antics makes my TL better, funnier, sunnier…
Colleen is a founder and the other podcast host of Software Social, inviting SaaS indie hackers et al. to chat. The zag to Michele’s zig (from last week’s issue).
Colleen Schnettler
Did you like this issue ? Help me improve !
Who am I ?
Sparring partner, business coach, part-time COO or CMO… What I do has been called many names, but I have one goal : to help you accelerate, structure, or transform your business ! Oh, and I’m a Board member.
Want more ? You can follow me on Twitter or LinkedIn, reply to this email (I respond to each and every email), or subscribe to this newsletter if someone forwarded it to you.
For a meet and greet, or if you’d like to brief me on a working opportunity (consulting or MC'ing events), or even book a 1h sparring partner consult, my availabilities are up-to-date.
If you’d like to thank me for this issue, you could forward this newsletter to your friends and colleagues, or even buy me a coffee.
Why "How and Why" ?
Keeping abreast of everything that is published today is exhausting. There is too much to read, and as we’re too scared to not read (FOMI, anyone ?), we spend a lot of our waking - and sometimes not working - hours trying to stay afloat.
As I do it anyway (both out of need for my clients and out of sheer curiosity for, well, everything), why not share with you what I’ve thought useful ? On top of my posts on Twitter and LinkedIn, I’ll share with you every week what has inspired me, surprised me, what I found insightful, or sometimes just funny.
Curator is the new creator. I didn’t come up with that, Marie did, and I have utter faith in her trendspotting.
Want the French version ? Right here.
Did you enjoy this issue? Yes No
Laura Bokobza
Laura Bokobza @lbokobza

Used to be 1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.

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