How and Why

By Laura Bokobza

🎰 CES Special - How and Why - Issue #15



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Laura Bokobza
Laura Bokobza
👩🏻‍💻 I am Laura Bokobza. You’re receiving this email because you signed up to How and Why, a weekly curation newsletter (1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.). Thank you !
👉 If you enjoy this newsletter, please forward it to someone who might enjoy it as well. And if this email was forwarded to you, get your own !

Hello !
🥂 Again my best wishes for 2022, which I hope will be more serene than 2021! Thanks for your loyalty and for reading / writing (I personally reply to all emails, just click “reply to” and bam! we start a conversation).
🐦 The last few weeks on Twitter : the end of my Advent Calendar, management mistakes to avoid, the token of appreciation of the holidays, the luxury-NFT relationships, another look at marketing to seniors, the best visual explanation of current logistics issues, the new mandatory #WTF mention on car ads in France, the collab I would have loved at 7
  • So, how was CES 2022?
  • No, we can’t do everything, and especially not at the same time.
  • The billions of FinTech, HRTech, tech in general.
  • Creators can get tips in crypto.
🤵‍♀️ And of course the lady of the week.
Don’t hesitate to reply to this email and let me know what you liked or didn’t like, it’s always and still a work-in-progress !
The big one
👩🏻‍💻 I was not at CES. After 2 in-person editions, and 1 (very disappointing) virtual one, I fell back on the (large) media coverage to follow the innovations. And a bit of the debate on the relevance or not to have held this edition physically, when the numbers were reduced by half for exhibitors and by more than two thirds in visitors
📝 The list of innovations is long. I chose 3 areas to focus on: mobility, metaverse, and connected devices (did you say gadgets?)
 🚜 Mobility
  • I’ve always loved the impressive booths from John Deere, the leading tractor company in the US. This year, they showed off their autonomous tractor.
  • BMW is innovating… or almost. You’ll be able to change your car color between white, black, and grey. It’s supposed to be great ?
🤖 Metaverse
📺 Objects (or gadgets ?)
If you want a quick wrap-up, here’s the best of… everything.
Food for thought
🥸 Do you speak #GenZ ?
😎 All B-Corp ?
😨 Creators beware !
🤯 Is your head exploding ?
Token of appreciation
🎁 A completely unnecessary but absolutely essential thing from the depths of the Internet.
Jeste-Thomas Wisdom Index
If you like this newsletter, forward it to 3 friends ? Pretty please ?
🎄 Seasonal
💪 Best Practices
💰 Business
📊 Trends
📚 History
🛠 Resources
  • 🪙 After BuyMeACoffee, here is BuyMeACryptoCoffee, to leave a tip to your favorite creators in crypto (Ethereum and Polygon for now).
  • ✍️ Lost for words ? This powerful thesaurus, aptly named Power Thesaurus, should help.
Every week, a woman whose Twitter antics makes my TL better, funnier, sunnier…
I discovered Corinne in a newsletter special, where the intro was “come for the SaaS content, stay for the memes”. I’ve stayed.
Corinne Marie Riley
Did you like this issue ? Help me improve !
Who am I ?
Sparring partner, business coach, part-time COO or CMO… What I do has been called many names, but I have one goal : to help you accelerate, structure, or transform your business ! Oh, and I’m a Board member.
Want more ? You can follow me on Twitter or LinkedIn, reply to this email (I respond to each and every email), or subscribe to this newsletter if someone forwarded it to you.
For a meet and greet, or if you’d like to brief me on a working opportunity (consulting or MC'ing events), or even book a 1h sparring partner consult, my availabilities are up-to-date.
If you’d like to thank me for this issue, you could forward this newsletter to your friends and colleagues, or even buy me a coffee.
Why "How and Why" ?
Keeping abreast of everything that is published today is exhausting. There is too much to read, and as we’re too scared to not read (FOMI, anyone ?), we spend a lot of our waking - and sometimes not working - hours trying to stay afloat.
As I do it anyway (both out of need for my clients and out of sheer curiosity for, well, everything), why not share with you what I’ve thought useful ? On top of my posts on Twitter and LinkedIn, I’ll share with you every week what has inspired me, surprised me, what I found insightful, or sometimes just funny.
Curator is the new creator. I didn’t come up with that, Marie did, and I have utter faith in her trendspotting.
Want the French version ? Right here.
Did you enjoy this issue? Yes No
Laura Bokobza
Laura Bokobza @lbokobza

Used to be 1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.

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