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📉 Big Tech - How and Why - Issue #31

Laura Bokobza
Laura Bokobza
👩🏻‍💻 I am Laura Bokobza. You’re receiving this email because you signed up to How and Why, a weekly curation newsletter (1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.). Thank you !
👉 If you enjoy this newsletter, please forward it to someone who might enjoy it as well. And if this email was forwarded to you, get your own !

Hello !
🥳 I turn 49 today
🥳 I turn 49 today
🐦 Last week on Twitter: differences between Twitter et Mastodon. We’ll get subscription fatigue while driving. I’ve published my first eBook (in french). TikTok launches contextual advertising. A QR code to facilitate recommerce. Twitter‘s Edit function lacks digital sobriety.
🧐 TL;DR
  • Big Tech’s in trouble
  • Strategy is not a balance sheet process
  • Use cases of AI in marketing
  • A tool for your email signatures
🤵‍♀️ And of course the lady of the week.
Don’t hesitate to reply to this email and let me know what you liked or didn’t like, it’s always and still a work-in-progress !
The big one
Is this the end of Big Tech? The recent financial results of several giants are not great.
Financial results
  • Facebook lost subscribers in 2021, and could lose revenue in Q2 2022.
  • Apple warned that they have supply concerns that would impact revenue.
  • Amazon announced its first quarterly loss in 7 years.
  • Netflix lost subscribers for the first time in 10 years, as I mentioned in issue #29
  • Google is seeing slower growth and did not meet its Q1 targets, among other things because of YouTube‘s poor quarter.
The reactions
  • Netflix continues to tighten the screws, especially on wages.
  • Facebook is searching, and can’t really find itself amidst all its attempted pivots.
  • Amazon continues to diversify into content but with technology, and is now offering virtual product placement which can take place after their series are produced.
  • My favorite recent announcement? The end of the password. Apple, Microsoft and Google have chosen FIDO, an interoperable technology that should be rolled out next year.
Apple in turmoil?
But Apple’s week hasn’t been all roses.
FAANG now weigh 15% of the S&P500, whereas they weighed 19% a few months ago… The end of Big Tech?
Agenda
🎙 Debrief de la rédac
Food for thought
😰 Everyone to the shelters
🥸 Do you do strategy?
🐦 It's gonna be allright
🧐 Back to the roots
Token of appreciation
🎁 A completely unnecessary but absolutely essential thing from the depths of the Internet.
Do Nothing for 2 Minutes
If you like this newsletter, forward it to 3 friends ? Pretty please ?
Beehive
💨 Seasonal
💪 Best Practices
💰 Business
📊 Trends
📚 History
🛠 Resources
  • 🥳 I’ve published my first eBook 🇫🇷 on my website, thanks to Plezi One. With a WordPress extension and freemium. You should try it !
  • ✍️ I’ve posted on LinkedIn 🇫🇷 about putting your newsletter subscription link in your email signature. I used the freemium tool Signature.
  • 🔗 Recut edits your videos and takes out silences automatically. If you spend time editing, the investment might be quickly be worth it… (Mac only)
  • 📊 A LinkedIn copywriter published a sponsored post on this writing aid tool, before deleting the sponsorship mention… It caught my attention ! Mark Copy AI claims SEO-capabilities. No info on the tech or the team however. I’ll give it a try.
Ladyboss
Every week, a woman whose Twitter antics makes my TL better, funnier, sunnier…
Emilia has recently been featured on Thinkers360 B2B women leaders. Customer Success and Tech Mom… one of us !
Emilia D'Anzica
🔖 I’ve made a Twitter list of all the ladies I’ve been featuring in this newsletter, to follow them all in a single click.
Did you like this issue ? Help me improve !
#FeedBackIsAGift
Who am I ?
Sparring partner, business coach, part-time COO or CMO… What I do has been called many names, but I have one goal : to help you accelerate, structure, or transform your business ! Oh, and I’m a Board member.
Want more ? You can follow me on Twitter or LinkedIn, reply to this email (I respond to each and every email), or subscribe to this newsletter if someone forwarded it to you.
For a meet and greet, or if you’d like to brief me on a working opportunity (consulting or MC'ing events), or even book a 1h sparring partner consult, my availabilities are up-to-date.
If you’d like to thank me for this issue, you could forward this newsletter to your friends and colleagues, or even buy me a coffee.
Why "How and Why" ?
Keeping abreast of everything that is published today is exhausting. There is too much to read, and as we’re too scared to not read (FOMI, anyone ?), we spend a lot of our waking - and sometimes not working - hours trying to stay afloat.
As I do it anyway (both out of need for my clients and out of sheer curiosity for, well, everything), why not share with you what I’ve thought useful ? On top of my posts on Twitter and LinkedIn, I’ll share with you every week what has inspired me, surprised me, what I found insightful, or sometimes just funny.
Curator is the new creator. I didn’t come up with that, Marie did, and I have utter faith in her trendspotting.
Want the French version ? Right here.
Did you enjoy this issue? Yes No
Laura Bokobza
Laura Bokobza @lbokobza

Used to be 1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.

Now my weekly curation newsletter on #tech #marketing #innovation #business #socialmedia #marketing #CX #comms and more, by a curious and eclectic mind is only in French

🇫🇷 #LeCommentDuPourquoi is available here 👉https://lbkconsulting.fr/inspirer/

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