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🏈 Ads ! How and Why - Issue #20

Laura Bokobza
Laura Bokobza
👩🏻‍💻 I am Laura Bokobza. You’re receiving this email because you signed up to How and Why, a weekly curation newsletter (1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.). Thank you !
👉 If you enjoy this newsletter, please forward it to someone who might enjoy it as well. And if this email was forwarded to you, get your own !

Hello !
🐦 Last week on Twitter : a beautiful #DataViz from Reuters on language inclusivit, the first inhabitants of the metaverse will be Digital Seniors, customer loyalty victim of the pandemic, pedocriminals are already in the metaverse, Apple launchesTap to Pay, ADHD drugs advertise on TikTok, the proof I’m old, and VTO for nails.
🧐 TL;DR
  • Superbowl‘s ads
  • Henry Kissinger has an opinion on AI
  • Churn’s benchmarks for SaaS
  • The history of Spanx
🤵‍♀️ And of course the lady of the week.
Don’t hesitate to reply to this email and let me know what you liked or didn’t like, it’s always and still a work-in-progress !
The big one
🏈 I don’t think we have an equivalent of the Superbowl in France, and it’s harder to import than Halloween or Black Friday… so we have nothing. Not on the sports side, not on the friendly side, and certainly not on the pub side.
📺 Superbowl commercials… They have their Wikipedia page so much it became iconic. The 1984 Macintosh commercial debuted there, for example. And it’s become as anticipated as the halftime show.
🤑 30 seconds before, during or after the Superbowl costs between entre $5 and 7 million to air. That’s 4.2 million SEA clics on a Google ad, for example. Not to mention the production costs, between special effects overkill, fashionable directors and the presence of muses from movies, songs, series or popular shows like Saturday Night Live
🌟 Chloé Zao directs a spot for Budweiser, Serena Williams joins other famous sportspeople for Michelob Ultra, and Kenny G plays for Busch Light. As for the cars, almost all of them electric, of course, we can be happy to see the return of the full cast of Austin Powers for General Motors, Arnold Shwarzeneger becomes Zeus for BMW, and I loved the Nissan spot with Eugene Levy in a counter role (alongside Brie Larson). Megan Thee Stallion gets upstaged by a sloth for Doritos, Snoop Dog and Martha Stewart have a lot to light up with Bic, Lindsay Lohan returns with plenty of self-deprecation in a spot for Planet Fitness, Demi Moore and Mila Kunis are pitted against each other for AT&T, Zendaya sells seashells for Squarespaceand Hannah Waddingham loses big to a Rakuten shopper.
🏆 My favorite spots? The secret thoughts of couple Scarlett Johanson - Colin Jost revealed by Amazon Echo. Matthew McConaughey’s hot air balloon ride poking fun at Zuck, Musk and Bezos for Salesforce. And Seth Rogen’s nuptials, reminiscing about the best moments of his life with best man Paul Rudd, and Lays chips.
Food for thought
🎙 Spotify et Joe Rogan
👴🏼 Not that old...
💰 Show me the money
🧐 You're lied to ?
Token of appreciation
🎁 A completely unnecessary but absolutely essential thing from the depths of the Internet.
Play the Game: Can You Get a City to Zero Emissions?
If you like this newsletter, forward it to 3 friends ? Pretty please ?
Beehive
❄️ Seasonal
💪 Best Practices
💰 Business
📊 Trends
📚 History
  • 🔮 Philip Agre foresaw everything that is happening on the web today 30 years ago… And has disappeared since.
  • 🇨🇳 BigTech has forever tried to launch in China… but can’t succeed
  • 🧦 The story of the founder of Spanx, turned billionaire while looking to solve a personal problem.
🛠 Resources
Ladyboss
Every week, a woman whose Twitter antics makes my TL better, funnier, sunnier…
Michele is a founder and a podcast host of Software Social, inviting SaaS indie hackers et al. to chat. She’s reaching out to women to be invited, too, as most women don’t reach out. Thanks !
Michele Hansen
Did you like this issue ? Help me improve !
#FeedBackIsAGift
Who am I ?
Sparring partner, business coach, part-time COO or CMO… What I do has been called many names, but I have one goal : to help you accelerate, structure, or transform your business ! Oh, and I’m a Board member.
Want more ? You can follow me on Twitter or LinkedIn, reply to this email (I respond to each and every email), or subscribe to this newsletter if someone forwarded it to you.
For a meet and greet, or if you’d like to brief me on a working opportunity (consulting or MC'ing events), or even book a 1h sparring partner consult, my availabilities are up-to-date.
If you’d like to thank me for this issue, you could forward this newsletter to your friends and colleagues, or even buy me a coffee.
Why "How and Why" ?
Keeping abreast of everything that is published today is exhausting. There is too much to read, and as we’re too scared to not read (FOMI, anyone ?), we spend a lot of our waking - and sometimes not working - hours trying to stay afloat.
As I do it anyway (both out of need for my clients and out of sheer curiosity for, well, everything), why not share with you what I’ve thought useful ? On top of my posts on Twitter and LinkedIn, I’ll share with you every week what has inspired me, surprised me, what I found insightful, or sometimes just funny.
Curator is the new creator. I didn’t come up with that, Marie did, and I have utter faith in her trendspotting.
Want the French version ? Right here.
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Laura Bokobza
Laura Bokobza @lbokobza

Used to be 1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.

Now my weekly curation newsletter on #tech #marketing #innovation #business #socialmedia #marketing #CX #comms and more, by a curious and eclectic mind is only in French

🇫🇷 #LeCommentDuPourquoi is available here 👉https://lbkconsulting.fr/inspirer/

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