How and Why

By Laura Bokobza

Used to be 1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one. Now my weekly curation newsletter on #tech #marketing #innovation #business #socialmedia #marketing #CX #comms and more,... Read more

Used to be 1 email a week, every Monday at 7:30am (CET), to make sense of the marketing, tech, and innovation news from the prior week, just before going into the next one.

Now my weekly curation newsletter on #tech #marketing #innovation #business #socialmedia #marketing #CX #comms and more, by a curious and eclectic mind is only in French

🇫🇷 #LeCommentDuPourquoi is available here 👉https://lbkconsulting.fr/inspirer/

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37

issues

#37・

🔚 The end of How and Why

I'm not generally one to abandon ship, but between client work, volunteer responsibilities, mommy duties, and several requests for recurring media appearances I need to work for, something's gotta give.So this english version has got to go.Too few subscribers…

 
#36・

😰 HODL or not HODL - How and Why - Issue #32

🐦 Last week on Twitter: a great video on the changes of market shares mobile over 30 years. Fortnite slides through the window to come back on Apple's devices. This tweet is also for you who answered last monday. Calculations that started the Big One thought …

 
#35・

📉 Big Tech - How and Why - Issue #31

🐦 Last week on Twitter: differences between Twitter et Mastodon. We'll get subscription fatigue while driving. I've published my first eBook (in french). TikTok launches contextual advertising. A QR code to facilitate recommerce. Twitter's Edit function lacks…

 
#34・

🏠 PropTech - How and Why - Issue #30

🐦 Last week on Twitter: illustrations on productivity, Meta educates us on irony, and is not doing well, how to submit an idea for a new emoji, 3 possible scenarios for Twitter under Musk, who probably doesn't give a f* about users' miscounts, Dove launches a…

 
#33・

🅽 This is the end - How and Why - Issue #29

I'm trying something new this week on The Big One: I'll give you my two cents on top of the curation. Don't hesitate to reply to this email and tell me what you thought of it? I reply to everyone !🐦 Last week on Twitter: Elon has humour, Spotify gets into liv…

 
#32・

🐦 He did it again - How and Why - Issue #28

I am sending this edition on a holiday. Actually, I'm sending this edition during major holidays for the 3 monotheistic religions, which live an unusual concordance of times. If you are an atheist, you are - normally - on a long weekend. So whoever you are, h…

 
#31・

🐦 He did it - How and Why - Issue #27

🐦 Last week on Twitter : examples of visual marketing, what female entrepreneurs really need, fail fast - literally, LinkedIn is recruiting even more journalists, the eco-friendly move of Pinterest, a timelapse of the Pixel War, and a very cute illustration o…

 
#30・

🛠 How and Why - Special edition #4

📆 I told you there wouldn't be an edition this week, the next one comes out on April 11th, 2022.🤩 Today's a special edition, just so you don't lose the momentum.😎 And don't forget, you still get some curation on my Twitter feed.🐦 Last week on Twitter : Creato…

 
#29・

👩🏻‍⚖️ New law - How and Why - Issue #26

I'm treating myself to 3 days of inspiring conference this week at Les Sommets, so next week's issue will be a Special Edition, full of surprises !🐦 Last week on Twitter : Lenny Kravitz is making toothpaste, every brand wants to go in the metaverse even if it…

 
#28・

🌈 Silver lining - How and Why - Issue #25

🐦 Last week on Twitter : Spotify creeps up the value chain in music and wants its name big on Camp Nou, Pinterest opens up to other platforms, Netflix tries to motivate fraudsters to pay, email is (still) not dead.🧐 TL;DRFrench ads marketGetting lost in Wikip…

 
#27・

🛍 LiveShopping - How and Why - Issue #24

💙💛 I'm trying to go back to normal. It's not easy. How are you ?🐦 Last week on Twitter : YouTube is looking desperately for podcasters ; the Twitter Bot to follow ; Amazon launches its live audio, Amp, and poaches one of ClubHouse's main face and sounds ; rai…

 
#26・

💙💛 - How and Why - Issue #23

💙💛 I told you so on LinkedIn on Friday, I'm dedicating the Big One to the response of the Business and Tech world to recent events. While I usually read between 30 and 50 articles to prepare the long form, I read over 100 for this edition. The need for curati…

 
#25・

💥 It's complicated ! How and Why - Issue #22

🐦 Last week on Twitter : Google is dead, long live Reddit, Twitter attacks false bots by authenticating real ones, Instagram is f**ing with us, Victoria Secret's continues its change - and I love it, I wasnt' wrong about SuperBowl's ads, palindrome inspires a…

 
#24・

🍪 Cookie dough ! How and Why - Issue #21

🐦 Last week on Twitter : the pop-up bar of Moët Hennessy, the latest MacRumors, Pinault believes in the metaverse, AI is now also in product placements, the ridiculous new name of F̶a̶c̶e̶b̶o̶o̶k̶ Meta's employees, PlayBoy is now a Tech business, and the answ…

 
#23・

🏈 Ads ! How and Why - Issue #20

🐦 Last week on Twitter : a beautiful #DataViz from Reuters on language inclusivit, the first inhabitants of the metaverse will be Digital Seniors, customer loyalty victim of the pandemic, pedocriminals are already in the metaverse, Apple launchesTap to Pay, A…

 
#22・

✊ Mash-up - How and Why - Issue #19

🐦 Last week on Twitter : LVMH's cautious take regarding the metaverse, an acute look on Activision's acquisition by Microsoft, the possible end of couple's fighting at Ikea, the next meatballs at Ikea, and a name predestined to do evil...🧐 TL;DRMeta and Spoti…

 
#21・

Ⓖ On Topics - How and Why - Issue #18

🐦 Last week on Twitter : the consolidation of Quick Commerce, the development of new formats on Substack, the bad treatments of Amazon's delivery staff, what Wordle's virality can teach us, the surprising choice of sponsoring for TikTok, and a new way to make…

 
#20・

🛍 Let's go shopping - How and Why - Issue #17

🐦 Last week on Twitter : I don't use each of the 12 types of content, a tool to save your favorite videos on TikTok, 7 types of graphics to engage your audience, the sobering reminder that Internet is made possible thanks to underwater cables, the beginning o…

 
#19・

🤯 Web3 debate - How and Why - Issue #16

🐦 Last week on Twitter : an add-on to my CES 2022 article from last week, a referral link to help you uphold one of your resolutions, how to read your privacy report on iOS15, finally soon real glasses for AR/VR, I (still) dont like Quick Commerce, the tweet …

 
#18・

🎰 CES Special - How and Why - Issue #15

🥂 Again my best wishes for 2022, which I hope will be more serene than 2021! Thanks for your loyalty and for reading / writing (I personally reply to all emails, just click "reply to" and bam! we start a conversation).🐦 The last few weeks on Twitter : the end…