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The Marketing Insider - Want to Work with Social Media Influencers?

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Even if you are making great content for social media, you'll want to make sure it reaches people who
 

The Marketing Insider

September 5 · Issue #4 · View online
Laurie Wang, Digital Marketing Consultant, sharing handpicked articles, resources, and tools to provide actionable advice for online marketing to grow your business. http://lauriewang.com

Even if you are making great content for social media, you’ll want to make sure it reaches people who will ultimately want to buy from you.
This is where social media influencers come in. 
These are industry figures, a respected reviewer, or publications with a large following, who already curated an audience that is interested in your industry and your products.
How do you find these influencers and engage with them?
I’m going to recommend three tools that you can use straight away to find relevant influencers and convince them to share what you are doing with their audience.
To find influencers on Twitter, I recommend a tool called Followerwonk. You can type relevant keywords in the search box and you can find a list of Twitter accounts (sorted by followers) that are tweeting about topics related to your keywords.
The find influential websites on specific topics, I recommend Buzzstream. This tool is a great way to find out who is attracting attention for your relevant industry.
Lastly, to find the most shared articles on a certain topic, I recommend Buzzumo. You can see what type of content works well with your target audience on influential sites and perhaps create similar content for your own content strategy.
Hope this helps :-)
Laurie

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