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The Marketing Insider - How to Win Online Marketing in 2018

Hello friend! A blink of an eye and we are now in 2018! How time flies. If I haven't had the chance t

The Marketing Insider

January 30 · Issue #5 · View online
Laurie Wang, Digital Marketing Consultant, sharing handpicked articles, resources, and tools to provide actionable advice for online marketing to grow your business.

Hello friend!
A blink of an eye and we are now in 2018! How time flies.
If I haven’t had the chance to wish you a very Happy New Year in person, then I hope that you enjoy the useful strategies in this email to help you win on digital and online marketing campaigns in 2018.
Things are changing all the time in the digital space, which is not only exciting but exhausting for businesses. My goal is to help you stay on top of trends and be ahead of your competition so that you can make those marketing budgets work hard for your business.
After all, the reason why I love digital is that everything is trackable and measurable. I’m here to help you every step of the way.
Happy 2018 and I can’t wait to hear about your wins this year.
Best wishes,

Events Coming Up!
Speaking at Startup 2018 - One of the Biggest Startup Events of the Year
Speaking at Startup 2018 - One of the Biggest Startup Events of the Year
LBC Business Hour - Join me, Emma Jones (Founder of Enterprise Nation) and Clive Bull on this popular radio show and podcast on 12 February at 9pm. Tune in and I can’t wait to answer your questions live on the show!
Social Media
Big takeaway: For me, 2018 is the year of the omnichannels. That means, you’ll need to think about your customer experience across the online and offline channels as a holistic experience. By 2020, customer experience will be more important than price, to separate your business from your competitors. Check out the below tools and ideas to help make your online and offline customer experience a success!
The 20 Best New Social Media Tools to Try in 2018 and How to Use Them
Facebook Offline Events: What Marketers Need to KnowFacebook Offline Events: What Marketers Need to Know
Growth Marketing for Startups
Big takeaway: One of the biggest questions I get asked in my keynotes and talks are from early-stage startups looking to scale and find their first 1000 users. Here is a great reference to the different growth hacking strategies that startups can use for almost free to get their first users. After, it’s all about testing and learn, so getting your startup in front of as many users as possible is a great start.
Early Adopter Marketing - How startups get their first users
Search Engine Optimisation & Paid Search
Big takeaway: Bounce rates in Google Analytics can be a useful reference to how your website is performing when visitors find your website from search engines and in your paid search campaigns. However, it’s important to understand the metric and how to compare it to other Google Analytics metrics so that you can create the best user experience for your website visitors.
Bounce Rate: Google Analytics Guide To A Misunderstood Metric
Content Marketing & Blogging
Big takeaway: I’m a true believer in the 80/20 principle when it comes to content promotion and creation. You should spend 80% of your time promoting the content that you spent 20% of your time to create. This is key to ensuring that the content you’ve worked so hard on is actually getting seen. Use the below tactics to multiply the visibility you have on your content and your business.
Content Promotion: Every Single Tactic You Can Use to Boost Traffic – Alex Birkett
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