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The Marketing Insider - How to Use Content Marketing to Drive Sales

Hey there friend! If you are based in London, I hope you enjoyed the sunshine despite the heatwave we

The Marketing Insider

June 27 · Issue #2 · View online
Laurie Wang, Digital Marketing Consultant, sharing handpicked articles, resources, and tools to provide actionable advice for online marketing to grow your business.

Hey there friend!
If you are based in London, I hope you enjoyed the sunshine despite the heatwave we had last week, which apparently recorded the hottest day in UK since the Summer of 1976. 
Despite the heatwave, I was lucky to have been invited to attend the DWMF Conference in London, which included some fantastic speakers across influencer marketing, social media and digital disruption. I highly recommend you check it out next year!
I want to welcome you to my second issue of the Marketing Insider. To all of my new subscribers, I’m truly honored to have you.
If you have enjoyed this issue, please feel free to forward to friends who might benefit from subscribing going forward.
Have an awesome week!

Social Media
Facebook Ads: Create a Value-Based Lookalike Audience - Jon Loomer Digital
Big takeaway: Have you tried Facebook marketing for your business? For any social media campaign involving Facebook, I always advise my clients to start with Facebook paid ads. You can no longer rely on organic reach, and through savvy investment, the ROI can be significant for those who can create a highly targeted audience. 
How to Get 500+ Instagram Followers with a Single Post
Big takeaway: With my clients who are interested to work with influencers, one of the best ways to create a mutually beneficial partnership. If you are ever short of ideas on competitions and contest to run on Instagram, here is a great example of a brand who got 8k+ new followers on Instagram through the savvy usage of giving away something for free. 
Email Marketing
A Beginner’s Guide to Successful Email Marketing
Big takeaway: This guide is perfect for those who are new to email marketing in their businesses. Instead of one email fits all approach, it is especially important to segment your audiences and tailor the messages that are relevant to them in their buyer journey when interacting with your business. 
Search Engine Optimisation (SEO) and Paid Search
SEO 101: 15 Effective SEO Strategies for Small Businesses
Big takeaway: Although Google’s algorithms and ranking factors are constantly changing and updating, sometimes all you are looking for are just some quick tips on getting started. Here you’ll find the basics of SEO at each stage of setting up a small business website, i.e. what to do before you build your site, during the process and after it. 
Content Marketing & Blogging
How to Use Content Marketing to Drive Sales Through All Five Stages of The Customer Buyer's Journey - Inbound Rocket
Big takeaway: Content marketing is an investment in the long term to help you drive sales. How do you get your target customer’s attention? By creating helpful content that help them to like and trust your brand. You’ll find ideas for all 5 stages of the buyer’s journey in this guide.
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