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The Marketing Insider - Are You LIVE yet?

Welcome back, friend! Feeling in a summer slump? Don't worry I have those moments too. Whether it’s t

The Marketing Insider

August 8 · Issue #3 · View online
Laurie Wang, Digital Marketing Consultant, sharing handpicked articles, resources, and tools to provide actionable advice for online marketing to grow your business.

Welcome back, friend!
Feeling in a summer slump? Don’t worry I have those moments too. Whether it’s the holidays or you’re in a business slump, business can’t be booming all the time. 
And that’s totally fine! You should welcome and appreciate downtime for your business, so you can have time to really evaluate how your business is doing and how you can improve.
I have recently started a project working with a client in the FinTech space, and it’s very exciting with all of the innovations happening in this area.
London is home to more of the hottest fintech start-ups than ever before. FinTechs working with banks is a powerful trend we are seeing in this space, but also a lot of challenger brands are going straight to consumers and winning hearts/customers in the process.
I’m excited to see how my client grows in this space and get them a place on this hot list in the next year.
Below are some of my recent finds and learnings, I hope you find them useful!

Events Coming Up!
Facebook Advertising Secrets for Beginners, Fri, 25 Aug 2017 at 09:00 | Eventbrite
Social Media
How to Use Facebook Live: A Bookmarkable Guide
Big takeaway: Why you should go LIVE on social media, and especially Facebook? Because it’s a fun and simple way for you to use the power of video to communicate your brand stories and build authentic relationships with fans and followers – in real time. This has helped clients of mine increase the reach of their posts significantly due to its high priority in people’s social media feeds. Give it a try!
Email Marketing
43+ Email Marketing Engagement Tips (I’ve Sent Millions of Emails)
Big takeaway: Learn about some of the biggest mistakes you could be making in your email marketing right now, especially important for e-commerce businesses. 
Search Engine Optimisation (SEO) and Paid Search
3 Important SEO Steps to Take Right Away - Copyblogger
Big takeaway: Have you tried voice search? Did you know that according to Forbes, 2017 will be the year of voice search? And YouTube for videos, it’s the world’s second largest search engine. SEO is still important, but this article will make you think about Search differently and how to position your business for success online.
Content Marketing & Blogging
Hiten Shah | Building A Content Marketing Machine | Heavybit
Big takeaway: Content takes time. Great time takes even more time. How do you create an effective work flow to create a marketing and content production machine in your business? I often tell my clients that the best pieces content and data are actually sitting right there with them, it’s the feedbacks and questions from existing customers. Start creating content around those, promote it effectively, and you’ll find your customers grow. 
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