Tough on privacy. Speaking of Apple, the company is set to appear before a U.S. Senate Committee looking into whether or not we need federal, digital privacy regulations. Apple, reportedly, will say, “Heck, yeah.” This might be a relatively easy ask for Apple since, unlike Facebook, Google and Twitter, they don’t need your data to sell and target advertising. Apple CEO Tim Cook has made it clear that not only does Apple walk a different path when it comes to customer data, but that they believe privacy is a fundamental human right. He’s also said, “We reject the excuse that getting the most out of technology means trading away your right to privacy,” which most believe was a direct shot at Facebook CEO Mark Zuckerberg who is, I bet, unlikely to tune into this new testimony.