More Surface. Rumor has it that Microsoft is about to go head-to-head with Apple in the tablet market with a new, smaller, lighter, sleeker, more iPad-like Surface. This is juicy gossip because, while the iPad market has declined (it bounced back in recent quarters), Apple is still selling millions of units compared to Microsoft’s hundreds of thousands of Surface convertibles. While I’m not sold on this rumor, I have been impressed with how Microsoft effectively turned Surface into a recognizable hardware brand. An expansion into the lower-end of the tablet space makes sense, except when you consider how, with any computer hardware market Microsoft has entered in the last half decade, it has consistently targeted the high end, while letting Windows OEMs feast on the low, middle, and high end of the market. Microsoft is, naturally, staying mum, but I put this in the “I’ll believe it when I see it” category.