Talk to me. This morning, everyone is talking about Google’s ambitious plans to remake Android messaging across every Android phone (and other platforms, too) and virtually every carrier. Unlike Apple’s iMessage and Facebook’s Messenger, this is not a new proprietary service. Instead, it’s a standard based on Universal Rich Communication Services. Google’s struggled mightily with chat, launching almost half a dozen services over the years, including Allo, none of which have truly taken. This new approach seeks to achieve the same kind of texting ubiquity iMessage has across millions of iOS devices. Expect to receive a lot more texts about this in the coming months.