Next-Level TV. There’s Apple TV, that small, black piece of Apple hardware that streams Netflix, Amazon Prime and lets you rent and buy movies and then there’s the Apple TV app, the software inside Apple TV with cute, blue television logo that organizes your content, and guides you on what to watch. Apple’s been working on moving the software to center of the Apple TV experience and now the latest update brings, among other things, iTunes content integration and TV Channels that you can add, ala carte simply by using your Apple ID. No more jumping through cable subscription or even app hoops. There are a bunch of other new features and a redesign, but I think the channel update could be a game changer.