I say it all the time, “Don’t bet against Apple.” However, the reports on Apple’s uninspiring new iPhone model sales won’t stop and now Apple has done something I’ve never seen them do before: Lower the price of its newest handset, the iPhone XR, by $300. Sure, it’s a limited-time holiday promotion that you can only get if you trade in an iPhone 7 Plus
. Still, this is way out of character; Apple is not known for its sales. Instead, it charges premium prices and sells millions of handsets. It even did it with the pricey iPhone X. This may not be a desperation move, but simply a canny promotion to capture more of the massive demand for the iPhone XR. Or not.