Apple vs. There is a fundamental business model difference between Apple and Google and Facebook. Apple makes money selling hardware and services while Facebook and Google sell you or, more specifically, your data. It’s how they drive advertising. Granted, they anonymize the data and Facebook and Google clients don’t have direct access to you, but they ads they deliver are driven by your interests and information. In the past, Apple CEO Tim Cook has subtly drawn attention to these differences, but now the gloves are off. In a speech before 40th International Conference of Data Protection and Privacy Commissioners Cook tore into companies (he didn’t name them) who sell access to our data to third-party companies. Here’s a key quote: “Our own information — from the everyday to the deeply personal — is being weaponized against us with military efficiency.” It will be interesting to see if Google or Facebook respond in any way.