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LanceList - Issue #10

10M Patents, Merger mess, Just wrong


March 12 · Issue #10 · View online
Tech stories that matter, Gadget Quests, nerd pursuits, and other things you ought to know.

10M Patents, Merger mess, Just wrong

SXSW: It's Still Happening
It’s day whatever of the interactive, movie and music festival and what have we learned? Elon Musk has a hip brother who likes to wear a cowboy hat and sing, cars can ride around in giant bubbles, Spike Lee knows what the $1B-making Black Panther means for the movie industry, and some people out-dress everyone in Austin. What everyone will be watching today? A big keynote from Apple’s Eddy Cue, who may reveal the tech company’s master tech plan.
Patently new. The United States Patent Office held a little ceremony on Sunday at SXSW where it unveiled its new patent design. If you’re an inventor, you might be the first one to get it. Get all the details on the redesign and who helped welcome the new look after the link.
America’s 10 millionth patent starts a whole new trend
Welcome to the rest of the show. It’s SXSW Day 3, which means it’s time to open up the trade show floor that sits in the heart of the Austin Convention Center. It’s relatively small (compared to, say, CES) and a little disorganized, but there was some cool and very odd technology. You can relive my walking tour after the link. Come for the robot fur ball, stay for the jumper craft.
Lance Ulanoff: "Let’s check out the #SXSW trade show floor together!"
Merger mess. Chip makers Qualcomm and Broadcom are in the middle of a months-long merger tango that has wide-ranging implications for the mobile industry, Apple, Intel and, yes, even national security. There are so many players that you need a menu to keep track. Or you can read this story that tries to make sense of the whole thing.
The multi-dimensional chess of Qualcomm vs. Broadcom
Ummm, what? This Chinese smartphone commercial is silent, subtitled and you still have to see it. It’s the most disturbing way to sell a ruggedized phone I’ve ever seen. It pushes the boundaries of tastes over the edge and then, literally, stomps on them. Watch it all, you won’t be sorry.
Once you see this twisted phone ad, you may never be the same again - CNET
Geek out. Ready Player One is one of of the biggest movie premiers and brands at SXSW. I took a tour of the very on-point house and saw many of the stars. But it’s the Steven Spielberg-directed movie people came to see. Now the reviews are in for the nerdiest movie of the year. As we spend more time staring at screens and gamers strap on VR headgear, the book reads more and more like a roadmap for the future than pop-fantasy fun. Did the Speilberg capture the spirit of Ernest Cline’s deeply satisfying page-turner? 
'Ready Player One' Review | Hollywood Reporter
Is 10 the Luckiest Number?
This is the 10th edition of LanceList. To celebrate, I’m inviting the rest of the world to subscribe. I await their response.
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