I’m a Mac and a PC
Thanks a lot, Justin Long and Intel, for reopening that age-old wound: The endless battle between Macs vs PCs.
To be clear, these new ads never mention Windows 10 but the implication has always been Microsoft Office and Windows versus the Mac platform. I always hated this war because Macs and Windows computers are both personal computers (PCs!).
Obviously, this battle is not about operating systems. It’s about Intel realizing the existential threat presented by BYOP (the bring your own processor) crowd. Companies like Apple are leaving Intel’s Core i platform behind for their own bespoke or home-grown silicon. Worse yet for Intel, the Apple M1 is a killer chip
So, out trots Justin Long to make it seem like this is all about design options and Windows Hello, when it’s really about Intel preserving its $80 billion dollar chip business.
It’s useful to remember that Long didn’t “defect” from Mac. He’s, as he notes, just “Justin,” an actor who gets paid to act out scripts. I doubt he was a Mac guy when he was “a Mac” and I doubt he’s much of a PC guy now.
Sophia at 5 is into NFTs
She’s collaborating with artists Andrea Bonaceto to create new NFT art. Sophia is, according to a press release, using her neural networks to recreate what she sees in art form. Early art is a self-portrait that Sophia won’t complete until after the auction and she’s had a chance to interact with the buyer
Do we need robot art when there are so many talented human artists? Maybe. Perhaps Sophia’s participation will turn even more attention to art-based NFTs and drive more interest for flesh-and-blood artists. That could be a good thing.
NFT mania upside
My former coworker Brian Reis offered on Twitter
what I see as an excellent idea for leveraging the NFT craze to help buoy media fortunes. He suggested old media taking their iconic covers, minting them, and auctioning off the minted images on the NFT market. The revenues, he said, could help infuse some new cash into journalism and what is still an ailing industry.
I suggest tech pubs like my old home PCMag, which certainly had its share of historic covers over the years, hop on this idea ASAP. This also has me thinking about what other assets from other industries could be minted and added to the NFT pile.