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Fermented Strategies - Optimizing the Taproom - Issue #12

December 3 · Issue #12 · View online
Fermented Strategies - Craft Brewing Industry Newsletter
Hopefully everyone had a great Thanksgiving and got to get some well deserved time off. I am curious to see if the Brewers Associations push to make the Sunday after Thanksgiving Small Brewery Sunday has an impact for any brewery in additional sales year over year as a result or not.

One Big Thing - Managing The Taproom
In keeping with our theme of customer experience, I wanted to comment on the recently released whitepaper from Ekos on Taproom Management, which you can get the link to below. In their taproom toolkit, one of the things that was provided was a Taproom Operational Analysis. This analysis give you the opportunity to do a self audit based on some questions provided in the toolkit. There is one of the questions listed that I thought was great to not only ask of yourself as the owner of the brewery but to ask your staff working in the taproom. That question was: What are the biggest obstacles in the taproom? This is a great question to think through from a variety of viewpoints. What do we have going on in our taproom that stands in the way of our customers having a good customer experience? Does our taproom contribute to having customers spend more money on each visit? Do customers understand everything we sell? Having your team answer this question will help provide insight into how you can make your taproom facilitate a better customer experience.
Coming in January - Unfiltered!
We are excited to open up registration for our annual Unfiltered event on January 28, 2020 from 12pm to 3pm at Skeleton Key Brewery. For more information or to register, visit our site here.
Taproom Toolkit from Ekos
As mentioned above, Ekos recently released their Taproom Toolkit that covers best practices and analysis of your taproom operation. You can download their toolkit here.
Thoughts from Our Friends
With Potential Sale, New Belgium Set to Be Foundation for Kirin Holdings’ ‘Collective of Breweries’
Celebrate Inaugural Small Brewery Sunday on December 1 Celebrate Inaugural Small Brewery Sunday on December 1
Poll: Two-Thirds of Voters Support Extending Excise Tax Relief for Brewers | Brewbound Poll: Two-Thirds of Voters Support Extending Excise Tax Relief for Brewers | Brewbound
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