Spotify is taking a page out of the Ralph Lauren, Vans and Chipotle marketing playbooks in an effort to connect with younger gamers on Roblox. The streaming giant will partner with artists in the new gaming experience.
RT @DCNorg GeoEdge research revealed that in 2021 over three-fourths of publishers’ sites user experience was harmed by poor ad quality and 66% reported bad ads impacted their bottom line. @tobiassilber@geoedge
Independent Bookstore Day was held this past Saturday in both the U.S. and Canada. Booksellers were delighted with the return of the annual holiday celebrating bookselling, and turnout, they agreed, was excellent.
Penguin Random House has partnered with singer Dolly Parton’s Imagination Library and charity Give a Book on a pilot project to deliver a book a month to 200 refugee children living in London until they turn five. #teamPRH
Following the results of a survey of membership indicating that there is not enough interest and energy to maintain Bookbuilders of Boston in the form that it took pre-pandemic, the organization will shut down its operations.
What began as a fundraiser for the Metropolitan Museum of Art’s Costume Institute has also become a major revenue opportunity for publisher Condé Nast. Vogue charged $1M for two six-second spots on its Met Gala livestream and other amplification; in 2021, the stream generated 16.5M views in two weeks
From Alden Global Capital to Sinclair Media, tales of corporate media takeovers of local news outlets — and their chilling effects — are everywhere. A new study published late last month in New Media & Society journal provides further evidence of the devastating consequences of corporate ownership.
MT @ABAbook In response to growing partisan attacks on books, ABFE has created a petition for booksellers to collectively condemn book banning and offer support to schools & libraries. We’re collecting signatures on a rolling basis, but encourage you to sign by 6/30.
MT @powertofly We’re excited to announce the next summit in our Diversity Reboot Series, Celebrating Global Asian And Pacific Islander Identities! Join us for three days of networking, interactive talks, and panel discussions.