Do you speak TikTok?
Speaking TikTok is “more full-bodied than regular English.” It doesn’t feel possible to say the same about Twitter or Instagram, or even Snap. TikTok creates a richer, shared vernacular. Or rather, vernaculars. And what makes them so rich is that they are visual, active and expressive. (…)
Speaking TikTok, then, requires more than an ability to understand these new visual codes, but a readiness to actively participate in them. At the heart of this is a willingness to be vulnerable; to accept it is impossible to control your personal or corporate narrative. The act of trying entirely misses the point.