[…] our language has been so infected by mental models of growth at (almost) all costs that a message like ‘slow down’ does almost feel like a failure, like a depressive motivated only to give up and withdraw.
Im Kontrast dazu steht für ihn die Idee des Gärtners.
[being] aware of the need for ongoing care and adaptation, balancing multiple timeframes simultaneously, for open and porous structures, for valuing and embracing ambiguity, complexity and uncertainty over the damaging reductions of efficiency.
We must move away from the idea that we can optimize for success through exercising explicit control over the user experience, and instead begin to inquire how we might influence the bigger system at play.
To be a gardener is to give a fuck. To be a gardener is to be invested in a place—to know it, to protect it, and to be present. How can we protect and heal ourselves and our planet if we’re not willing to step into, and value, the role of the gardener?
Es ist noch kein vollständig ausformuliertes Bild, aber ein Anspruch, den ich gerne an meine Arbeit in 2021 hätte: zu denken und zu handeln wie ein Gärtner.
How could you treat your digital marketing as a luscious garden that your community wants to spend time in?
