Experimental Mind

By Kevin Anderson

A curated weekly newsletter with interesting reads at the intersection of experimentation, analytics and behavioral science. Get it in your mailbox every Monday.

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Experimental Mind: Nobel Prize, Mindset, Heatmaps ... and new challenge

Hey friends,First, I have some personal news: I will leave ING at the end of this month. After over a decade at this great company, this was not a simple decision. But it’s time for a new challenge (more on that another time). It’s time to learn new things ...


Experimental Mind: False Positives, Overlapping Experiments, Anecdotal Evidence, Task Playbooks ...

Hey friends,In this Experimental Mind newsletter 5 articles, 18 job opportunities and 9 events. As always: everything is handpicked and in one easy digestible email, so you can focus on running your experiments. Enjoy.


Experimental Mind: Hippo's, Mountains, Slacking, Growing Experimentation Culture

Hey friends,In today's Experimental Mind newsletter five articles, from Jeff Gothelf, Tom Kerwin, Jacob Singh, Ben Dressler and Experiment Nation. Plus ... updated job opportunities and events.Everything is handpicked and in one easy digestible email, so yo...


Experimental Mind: how Netflix uses A/B testing

Hey friends,In today's Experimental Mind newsletter three articles, from Netflix, Bhavik Patel and Eric Weber. And of course the latest job opportunities and events. Everything in one easy digestible email, so you can focus on running your experiments. Enjo...


Experimental Mind: Minimal Viable Test, Build vs Buy, Business Intelligence, Reduce Variance, Nudge ...

Hi, I have selected 6 articles for this week's Experimental Mind newsletter. And also don't forget to take a look at the new job opportunities and upcoming events. Enjoy.


Experimental Mind: Decision Making, Lighthouse Metric, Dark Patterns, Thinking Modes ...

Hi, in this week's Experimental Mind newsletter 8 articles to read and 20 job opportunities to explore. Enjoy.ps. as you might have noticed, this email looks a bit different. I'm testing out another email provider (Revue). Let me know if you see any strange...