Experimental Mind

By Kevin Anderson

A curated weekly newsletter with interesting reads at the intersection of experimentation, analytics and behavioral science. Get it in your mailbox every Monday.

A curated weekly newsletter with interesting reads at the intersection of experimentation, analytics and behavioral science. Get it in your mailbox every Monday.

By subscribing, you agree with Revue’s Terms of Service and Privacy Policy and understand that Experimental Mind will receive your email address.

1.09K

subscribers

43

issues

#152・

Experimental Mind: summer time with Ton Wesseling

Is it simply work as normal or do you slow down?I always schedule a one-month break in the European summer. Mostly around July 15th - August 15th. At some point in my time as a digital agency owner, I learned that there was hardly any new business happening d…

 
#151・

Experimental Mind: summer time with Lucia van den Brink

About: Lucia built her first webshop when she was 11 years old and has continued to build in-depth experience in data, statistics, UX, content, frontend development, qualitative research, and psychology. She has more than 5 years of experience optimizing high…

 
#150・

Experimental Mind: summer time with Avinash Kaushik

About: Avinash helps executive teams, marketers and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors. He’s the Digital Marketing Evangelist for Google, and a passionate teacher who shares his perspec…

 
#149・

Experimental Mind: Safe Deploys

All of the featured roles this week:Backend Engineer Experimentation at Spotify (remote, EMEA)CRO Specialist at Albert Heijn (Zaandam, NL)Senior Data Scientist at Farfetch (Lisbon, Portugal)Digital Analyst at RTL (Hilversum, NL)Conference Organizer at Measure…

 
#148・

Experimental Mind: share your scorecard

All of the featured roles this week:Conference Organizer at Measurecamp (Amsterdam, NL)Backend Engineer Experimentation at Spotify (remote, EMEA)CRO Specialist at Randstad Global (Amsterdam, NL)Senior Data Scientist at Farfetch (Lisbon, Portugal)Digital Analy…

 
#147・

Experimental Mind: Uncertain Times

The new job board is live. In the coming weeks we'll keep adding more opportunities from the experimentation & CRO space.This week's featured roles are:Senior Data Scientist at Farfetch (Lisbon, Portugal)Backend Engineer Experimentation at Spotify (remote…

 
#146・

Experimental Mind: it's not about ROI

Last week our paper on Challenges in Applying Continuous Experimentation: A Practitioners' Perspective at ING and bol.com got published.

 
#145・

Experimental Mind: when the numbers do not add up

Last week I presented a short paper at the EASE '22 conference on how we automated Sample Ratio Mismatch (SRM) detection and analysis. Checking for SRM is crucial, but most third-party experimentation tools do not offer this out-of-the box. Of course, you can…

 
#144・

Experimental Mind: joining this A/B testing class with Ronny Kohavi

I will be joining the next cohort of the Accelerating Innovation with A/B Testing class. This 5 session, virtual class is hosted by Ronny Kohavi, the leading expert in the field of experimentation.

 
#143・

Experimental Mind: Picking Metrics, Intuition Busters, Ruling Out, Causal Inference...

I hope you had a good weekend. It was a long one here, so that's why this newsletter is a bit late. But the setup is the same: a curated overview of interesting reads, events and jobs for the experimental mind (that’s you). Everything is handpicked by me, so…

 
#142・

Experimental Mind: GitLab, Change, Data PM's, DoorDash, Risky Bets ...

All featured roles:Conversie Optimalisatie Specialist at Kaartje2go (Zwolle, NL)Conversie Optimalisatie Lead at Kaartje2go (Zwolle, NL)CRO Specialist at Randstad Global (Amsterdam, NL)Digital Analyst at RTL (Hilversum, NL)Webanalist at Kaartje2go (Zwolle, NL)…

 
#141・

Experimental Mind: even great ideas are hard to scale

Ben Labay shares his thoughts about good metrics for a CRO/Experimentation program:

 
#140・

Experimental Mind: one thousand

All featured roles:Conversie Optimalisatie Specialist at Kaartje2go (Zwolle, NL)CRO Specialist at Randstad Global (Amsterdam, NL)Conversie Optimalisatie Lead at Kaartje2go (Zwolle, NL)Digital Analyst at RTL (Hilversum, NL)Webanalist at Kaartje2go (Zwolle, NL)…

 
#139・

Experimental Mind: iteration, awards, autocorrelation, overtracking, CNN+ ...

All featured roles:CRO Specialist at Randstad Global (Amsterdam, NL)Webanalist at Kaartje2go (Zwolle, NL)Conversie Optimalisatie Specialist at Kaartje2go (Zwolle)Conversie Optimalisatie Lead at Kaartje2go (Zwolle, NL)Digital Analyst at RTL (Hilversum, NL)Also…

 
#138・

Experimental Mind: act like a scientist

📢 He is also hosting another class: cohort #4. He will teach you everything he knows about A/B testing in 5 two hour sessions. Subscribe via this link and you will receive a $50 Amazon gift card.

 
#137・

Experimental Mind: what makes a metric good?

📢 In case you missed Ronny Kohavi's class, you can join cohort #4 and he will teach you everything he knows about A/B testing in 5 two hour sessions. Subscribe via this link and you will receive a $50 Amazon gift card.

 
#136・

Experimental Mind: be bold

All featured roles:Digital Analyst at RTL (Hilversum, NL)Webanalist at Kaartje2go (Zwolle, NL)Conversie Optimalisatie Specialist at Kaartje2go (Zwolle)Conversie Optimalisatie Lead at Kaartje2go (Zwolle, NL)Also checkout the job board for more open roles in th…

 
#135・

Experimental Mind: Curated podcasts

All featured roles:Digital Analyst at RTL (Hilversum, NL)🆕 Webanalist at Kaartje2go (Zwolle, NL)🆕 Conversie Optimalisatie Specialist at Kaartje2go (Zwolle)🆕 Conversie Optimalisatie Lead at Kaartje2go (Zwolle, NL)Also checkout the job board for more open roles…

 
#134・

Experimental Mind: facts don't change minds

Or checkout the other 36 open roles in experimentation, CRO and analytics.

 
#133・

Experimental Mind: Organising for scaled experimentation

Or checkout the other 36 open roles in experimentation, CRO and analytics.