Digital Media Products, Strategy and Innovation

By Kevin Anderson, digital product manager

WordPress Parent Company Automattic Highlights How Newspack Is Driving Local Media Success PLUS Research Shows Facebook Is a Poor Place to Share Local News

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WordPress Parent Company Automattic Highlights How Newspack Is Driving Local Media Success PLUS Research Shows Facebook Is a Poor Place to Share Local News
Newspack founder and head Kinsey Wilson talks about how the WordPress-powered tech stack is helping to bring subscription and revenue tools to smaller local news organisations. I’ve worked in a wide range of projects that have leveraged WordPress and its ecosystem. I am really happy that WordPress is working in this space.
Nieman Lab flagged up some research that definitely chimes with what a lot of local sites seem to have seen during the recent Facebook outage that the social network might not be a good place to share local news.
Plus, a couple of bits of interesting news in the newsletter space yesterday. Axios has launched a membership programme for some of its local newsletters, and the Telegraph is finding that less is more with newsletters. The UK title is looking to trim its stable of 40 newsletters.
Some advice for journalists looking to shift to PR. Research into whether better news coverage increases voter engagement. And in Australia, applications are now open for the Facebook-funded A$15m news fund.
Rounding it out for today, there are a couple of pieces looking at the stresses - mentally, physically and financially - on young journalists in the US. #Vanlife may be cool, but not if you’re forced to live in a van because your journalism wage doesn’t pay for housing where you live. I remember well the poverty wages that I made in my first reporting job, and in the US, for me, that meant that while I had health insurance, I couldn’t afford the co-pays to go see the doctor so I simply didn’t.

How Newspack is working to crack the code on local news – Poynter
Media consolidation and algorithms make Facebook a bad place for sharing local news, study finds » Nieman Journalism Lab
Why The Telegraph thinks retiring some newsletters will actually help grow subscriptions
Does better news coverage lead to greater voter engagement? The answer: It depends - Storybench
Considering the 'dark side'? Advice for those looking to switch from journalism to PR | Media news
Applications open for Facebook's $15m public interest journalism and newsroom fund in Australia
Local news led me to choose being houseless – Poynter
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Kevin Anderson, digital product manager

Kevin Anderson - manager, digital products and platforms - @ ideastream (NPR/PBS) with experience on staff and as a leader at BBC, Guardian, and Gannett.

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