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The Philanthropy Edition: Lesson #1 Philanthropy is One Revenue Stream Not a Silver Bullet PLUS Major Metro Non-Profit Newsroom Launched in US

The Philanthropy Edition: Lesson #1 Philanthropy is One Revenue Stream Not a Silver Bullet PLUS Major Metro Non-Profit Newsroom Launched in US
Philanthropy is taking on a greater role in US journalism as the continued decline in newspapers leaves major holes in coverage. The Lenfest Institute held a summit on philanthropic support for journalism and lays out great lessons. One that I like: No doesn’t mean never.
There was big news in my backyard yesterday as local funders announced the launch of one of the biggest non-profit newsrooms in the country. Funders in the area have been concerned about the loss of local news coverage as the major paper, the Plain Dealer has been decimated by cuts. The model is interesting and is looking to do more than simply replace what has been lost with the staffing at the Plain Dealer. They are looking to address historic issues of inequity in coverage. I welcome the experiment, and we’ll see how their model of providing basic information and more community-focused coverage. There is some gushing talk about new business models from boosters, but there isn’t any detail about that. I’m not surprised by that, but it is disappointing.
PLUS Google, Facebook and Amazon will hoover up a majority of US digital ad spend this year. (Not exactly breaking news.) A US state has launched a media literacy project in schools. Axel Springer is making a big bet on audio. How will Meta affect e-commerce? Twitter rolls out subscription services.

These three companies will pocket 64.0% of all US digital ad spending in 2021 - Insider Intelligence Trends, Forecasts & Statistics
Exclusive: Backed by NYT, OpenWeb becomes a tech unicorn - Axios
10 takeaways from the Lenfest News Philanthropy Summit - Local Media Association + Local Media Foundation
What will Illinois students learn in media literacy classes? - Axios Chicago
Axel Springer is betting on audio for long-term sustainability | Media news
What would Zuckerberg’s Metaverse mean for eCommerce? | What’s New in Publishing | Digital Publishing News
Twitter’s subscription product, Twitter Blue, launches in the U.S., and yes, it lets you undo tweets » Nieman Journalism Lab
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Kevin Anderson, digital product manager

Kevin Anderson - manager, digital products and platforms - @ ideastream (NPR/PBS) with experience on staff and as a leader at BBC, Guardian, and Gannett.

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