Digital Media Products, Strategy and Innovation

By Kevin Anderson, Consulting Services Director, Kaldor/Pugpig.

The key role that newsletters play in a subscription business PLUS what the 80-20 means for publishers from @WNIP

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The key role that newsletters play in a subscription business PLUS what the 80-20 means for publishers from @WNIP
As economies soften and advertising revenue weakens, subscription revenue will become more important to publishers and competition for subscriber revenue even more fierce. And to understand the dynamics of subscription revenue, publishers need to keep one eye on the dynamics of subscriptions across industries because with recurring payments, publishers are competing with a range of services that employ subscriptions from streaming video services to monthly merchandise subscriptions.

INMA: Data, access among reasons for news publishers to invest in newslette...
One of the critical factors of building a subscription business is building and maintaining direct relationships with your audience, and newsletters are an important part of that work.
Publishers: How does the 80-20 Rule apply to pageviews and engagement? | What’s New in Publishing | Digital Publishing News
This is a fascinating bit of research from and one of their data scientists that looks at 80-20 rule and what that means for publishers. I used this kind segmenting to understand the features and content that were engaging our most loyal audiences in my previous role. Understanding thus but also understanding what drives people to become loyal and convert is just as important.
How HBR Becomes More Valuable in Times of Economic Distress
“We are not trying to do news—we are nobody’s first-read,” Ignatius said. “That means we have to provide very actionable advice.” Know who you are and what makes you unique. This is a key element of success.
New product thinking resource for newsrooms has launched | Media news
As hype around emerging technology comes crashing down, publishers power through | What’s New in Publishing | Digital Publishing News
This podcast covers what we are finding in our research at Pugpig about the publishing industry that the shiny technology of crypto, NFTs and VR are of little interest to publishers. They are more focused on business essentials such as subscription optimisation and features with clear value to audiences such as personalisation.
'A big reset in 2023': After Big Tech's mass layoffs, job candidates face intense competition - Digiday
It’s a good time to hire talent if you have the budget.
'We are profitable because our business model is dead simple' | Media news
A simple business model delivers success for a hyper local publisher in the US.
KISS.
Manchester Mill on Substack turns profitable after building trust
Succeeding where other local publishers in the UK aren’t: getting audiences to pay.
A post-mortem of the recently shuttered tech site,
Industry News
Konkona Sen Sharma Takes Starring Role in India Launch of Luminary Podcast Platform
FTC to block Microsoft’s Activision Blizzard acquistion? | Advanced Television
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Kevin Anderson, Consulting Services Director, Kaldor/Pugpig.

Digital transformation and product development with a media focus.

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