Digital Media Products, Strategy and Innovation

By Kevin Anderson, Consulting Services Director, Kaldor/Pugpig.

Study: Indie Digital Media Around the World Survived Pandemic Relatively Well PLUS Inside Vox's Editorial Strategy Revamp

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Study: Indie Digital Media Around the World Survived Pandemic Relatively Well PLUS Inside Vox's Editorial Strategy Revamp
What’s New In Publishing looks at how digital media entrepreneurs fared during the pandemic and found that they did relatively well. Some of this was down to an increase in grants, but they have some detailed figures that paint a complex picture.
What’s New in Publishing also looks at how the Harvard Business Review found success on LinkedIn. It seems like a no-brainer, but it shows how being intentional about focusing on a social channel that is relevant to your content is a successful strategy.
Vox has revamped its editorial strategy. The headline is that they are dropping their Identities vertical and weaving the ideas of intersectionality throughout their coverage. It’s an interesting look at how a large digital publisher reviews its editorial approach.
PLUS audio updates. Personalised audio isn’t working yet, referencing Google’s algorithmic-driven audio offering. US newspaper group McClatchy is trying pre-roll ads ahead of its audio versions of articles.

Media entrepreneurs ‘punch above their weight’ | What’s New in Publishing | Digital Publishing News
How Harvard Business Review harnessed LinkedIn to become its most powerful social media channel | What’s New in Publishing | Digital Publishing News
The dream of customized audio news isn’t working out (at least not yet) » Nieman Journalism Lab
Vox is revamping its editorial strategy to redefine what ‘Voxxy’ means » Nieman Journalism Lab
‘We want to really localize’: McClatchy tries out pre-roll in the audio versions of its articles
Web 3.0 can repair the attention-driven digital economy – TechCrunch
Clubhouse rolls out Replay to let users record live rooms and share them later – TechCrunch
DEG: Streaming Now Accounts for 80% of Home Entertainment Spending – Media Play News
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Kevin Anderson, Consulting Services Director, Kaldor/Pugpig.

Digital transformation and product development with a media focus.

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