What’s New In Publishing looks at how digital media entrepreneurs fared during the pandemic and found that they did relatively well. Some of this was down to an increase in grants, but they have some detailed figures that paint a complex picture.
What’s New in Publishing also looks at how the Harvard Business Review found success on LinkedIn. It seems like a no-brainer, but it shows how being intentional about focusing on a social channel that is relevant to your content is a successful strategy.
Vox has revamped its editorial strategy. The headline is that they are dropping their Identities vertical and weaving the ideas of intersectionality throughout their coverage. It’s an interesting look at how a large digital publisher reviews its editorial approach.
PLUS audio updates. Personalised audio isn’t working yet, referencing Google’s algorithmic-driven audio offering. US newspaper group McClatchy is trying pre-roll ads ahead of its audio versions of articles.