It feels like I am challenging a younger, more prone to grenade-tossing self. But the first two items in today’s newsletter resonate with me. Well, they strike a nerve, if I’m being honest. For the first item, my good friend Damian Radcliffe does an excellent job of summarising the latest Reuters Digital News Report. Two findings that he highlights: In the US, YouTube is the platform where most people consume their podcasts, which audience research that we’ve done supports. And podcasters would be wise to think about how much time people are willing to commit to listening to them. There is a sense that a lot of them are too long.
The next item triggers a bit of PTSD. Filloux of Monday Note fame excoriates publishers for lousy execution of their products. The thing that really hits for me is that most of these issues have been around and known for a long time - site search, personalisation, poor UX. I’m not surprised about site search because most people assume that you’ll find what you want on the site via Google rather than search on the site. But Filloux has a point in that e-commerce and streaming sites have cracked this, why not media sites? Good questions.