Digital Media Products, Strategy and Innovation

By Kevin Anderson, Consulting Services Director, Kaldor/Pugpig.

Product Thinking for Your Weekend: Building User Profiles to Increase Subscription Conversion PLUS Pivoting Once Your MVP Starts to Scale

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Product Thinking for Your Weekend: Building User Profiles to Increase Subscription Conversion PLUS Pivoting Once Your MVP Starts to Scale
I’m rethinking my Friday newsletter a bit seeing as it usually gets less attention because my UK and European readers get it in the afternoon so I’m thinking more along the lines of weekend reads to support product thinking.
In that vein, we have a good piece from my friends at WNIP about how to build user profiles to support increased subscription conversion. Axios has built a seven-figure software and services revenue stream in less than a year. NPR (one of the public media networks the media group I work for is part of) discusses their programmatic journey. And I’ve got a good story about making a pivot once your UGC MVP starts to scale. Also, how one local site is reaching diverse audiences and growing revenue through civic partnerships.
And it proves that #FakeNews does pay.

How publishers can build user profiles to increase subscriber conversions | What’s New in Publishing | Digital Publishing News
Axios has made $1M in revenue from its eight-month-old software licensing business
National Public Media’s programmatic strategy puts users first | What’s New in Publishing | Digital Publishing News
How a news service for low-income immigrants earns revenue through civic partnerships
UGC: When You Succeed at Scale, You Have to Pivot to Moderation
You either die an MVP or live long enough to build content moderation | Mux blog
These competitors joined forces to allow readers to use a single login across their news sites » Nieman Journalism Lab
An Investigation Into Pink Slime Sites
The Metric Media network runs more than 1,200 local news sites. Here are some of the non-profits funding them. - Columbia Journalism Review
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Kevin Anderson, Consulting Services Director, Kaldor/Pugpig.

Digital transformation and product development with a media focus.

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