Damian Radcliffe has published another chapter of the WAN-IFRA World Press Trends report on Medium, and it clearly lays out investment priorities that publishers are setting for the next year, and it also has some excellent background on the shift to product-led growth or at least product development at major news publishers. The investments in technology are very focused with a focus on analytics and better CRM systems. CRM is a lot like CMS, there is no such thing as a system that makes everyone happy. But companies are getting much better with them.
Speaking of technology, Nieman Lab looks at how the Toronto Star is determining which stories should be automated, and we have pieces about forays into the metaverse by Forbes and Asian publishers. While INMA says that in terms of products, the metaverse is losing traction with publishers. So what products are they interested in? Audio.
Programming note: I’m taking next week off for the first break that didn’t involve moving this year. I’ll see you in a week after some much-needed R&R. See you soon!