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Mather: Digital subscriptions set to take over print for local US news publishers by 2023 PLUS A 'bunch of (digital) tools' to help journalists' research

Mather: Digital subscriptions set to take over print for local US news publishers by 2023 PLUS A 'bunch of (digital) tools' to help journalists' research
I’ve got two pieces about Mather’s outlook for digital and print subscriptions and also the pricing of those subscriptions. Publishers will be happy to shift more of their audiences from print, which is becoming increasingly expensive to digital, but as they exit print, it will become more expensive.
My friends Esther, Chris and Peter at the Media Roundup have a frank assessment of podcast listenership: On average, most podcasts only have 29 listeners for their first episode.
Also, Refind sent me an incredible email newsletter edition from Francisco Javier Arceo dissecting why his start-up failed and more precisely why he failed in leading it. You don’t get this kind of honest post-mortem very often. It’s really worth a read.

How subscriptions are lighting way to brighter future for local US news publishers
Digital subscriptions are set to overtake print subscriptions for local newspapers, and that is definitely a good thing, not only because its a durable source of revenue but also because of the increasing cost of print.
We need to talk about podcast listener numbers: The Media Roundup | What’s New in Publishing | Digital Publishing News
This is a sobering but honest piece. For most podcasters, their first episode only has 29 listeners. In my past job, we really had to lean into audience development for podcasts, and it actually got worse over the years.
INMA: Print subscription pricing strategy aggressiveness depends on print r...
One of the areas that I’m fascinated about is pricing. Newspapers have definitely increased in price, as the folks from Mather Economics show. I think pricing is one thing, but as Ken Doctor used to say, the other issue is the product. Print newspapers keep shrinking due to the costs of raw materials and distribution as the price continues to go up. Ken used to compare this to raising the price of a 2-litre bottle of Coke while also only giving the customer a 1-litre bottle. It’s shrink-flation at its worst.
Why news sites need better crisis comms: The Media Roundup | What’s New in Publishing | Digital Publishing News
The Media Roundup crew looks at the recent security breach at Fast Company where a hacker was able to send an obscene and racist push notification and also get into their CMS. Crisis communications are needed but so are better security practices.
Tips from media leaders on how to succeed: Future of Media Tech conference highlights
The full roundup of panels from the Press Gazette’s recent Future of Media Technology conference. The two panels that stood out for me were the panel about data and how companies are working hard to maximise their first party data and the podcast panel in which one of the panelists said that sponsorship paid 4-5 times more than programmatic ads but that a podcast needed 10,000 downloads before a sponsor would consider supporting a podcast.
'You do not automate people out of their jobs': Data journalism bosses on the rise of robots
Another Press Gazette summary from their recent Future of Media Technology conference. It was a bit of mish-mosh of a panel combining data journalists with panelists focused on AI efforts to automate some aspects of content creation.
All I would say is that when I was an editor, I would have rather outsourced repetitive, tedious work to robots than treat human beings like robots.
Substack acquires Yem amid broader subscription marketing push
Substack is building up their service offering, and with this acquisition, they will be able to offer a tool to newsletter writers for marketing campaigns to grow their lists.
I made a bunch of tools to make journalists’ lives easier. Here are my 5 favourites | Online Journalism Blog
I love this. A researcher and friend of journalists has written some excellent javascript tools that will automate parts of your work. It’s definitely worth bookmarking, and for those of you who want to get into coding, it’s a nice entry point if you wanted to reverse engineer or adapt some of these tools.
Lessons from my Failed Startup - Every
For those working in product management, this is a good read because it outlines some of the pitfalls in developing a product including not doing user research. It was really interesting also for this founder to come from a technical background and focus on building a perfect product in isolation of users. It’s a really good, honest read from a very smart founder.
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Kevin Anderson, Consulting Services Director, Kaldor/Pugpig.

Digital transformation and product development with a media focus.

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